How can brands close the narrative gap?
Future Proof 13
Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by customers, suppliers, society and even by employees… and that this narrative gap is stunting their growth. We ask Steve Marinker from Powerscourt to explain what their research with Kantar uncovered, where the biggest gaps are, and what he thinks organisations can do about it.