The future of advertising
The advertising industry is in the midst of wide-ranging disruption. This was true before COVID-19 and will remain true after. This disruption is caused by factors such as rapid advances in technology, the increased availability and use of customer data, calls for greater accountability and returns on advertising spending, among other things.
Andrew Stephen, L’Oréal Professor of Marketing, leads a discussion about the future of the advertising industry with Steve Hatch, VP Northern Europe at Facebook, and Kate Scott-Dawkins, Senior Director of Thought Leadership and Innovation at Essence (a WPP agency).