Prof. Stephen has won the Varadarajan Award for Early Contributions to Marketing Strategy
The award will be formally presented to Prof. Stephen at the American Marketing Association (AMA) Summer Academic Conference, in partnership with the Marketing Strategy SIG. As the largest community-based professional marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover ‘solutions for today and solutions for tomorrow.’
‘There is no doubt that Professor Stephen’s research is influencing and advancing our industry, and that his leadership with our academic events is helping other scholars find their voices as well.’ says Russ Klein, AMA CEO. ‘It is dedicated people like him who are helping scholars across the discipline to search for solutions to big problems in marketing.’
Over the last decade Prof. Stephen’s research has made significant contributions to our understandings of digital marketing and advertising, particularly how social media works for marketers, and how consumers behave on social platforms. For this work, he’s also recently been named by the American Marketing Association as number 1 in the UK and 3rd in Europe in their marketing productivity rankings. He’s also been featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015) and has won numerous other awards for research excellence.
Prof. Stephen’s research has been published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review. He currently serves as co-editor of the International Journal of Research in Marketing, associate editor of the Journal of Consumer Research, and on the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology.
He is the founder and director of the Oxford Future of Marketing Initiative, a unique approach that brings together the brightest academic minds from Oxford Saïd with high-level industry partners representing major brands, agencies, technology companies, and industry bodies. It has fast become a global hub for research and thought leadership around issues that strike at the heart of the future of marketing. Since its launch in 2016, Prof. Stephen has led the initiative from strength to strength, and it now has over 10 industry partners, including industry heavyweights Facebook, Kantar, L'Oréal and Teradata, and leading industry bodies such as the Mobile Marketing Association and the Institute for Real Growth. Through this Initiative, Prof. Stephen and his marketing colleagues at Oxford Saïd continue to pursue research that addresses important real-world challenges faced by marketing leaders and major organisations.