For article inclusions in the world’s premier marketing journals, Professor Andrew Stephen is listed as first in the UK and equal second in Europe.
The American Marketing Association (AMA) has listed Professor Andrew Stephen as the UK’s most published writer in the premier marketing journals during 2019. The Association tracks author productivity annually, monitoring article inclusions in the most influential journals in the field: Journal of Marketing, Journal of Marketing Research, Marketing Science and the Journal of Consumer Research.
Andrew Stephen had 14 inclusions, the equal second highest number for academics within Europe and equal tenth worldwide. Stephen’s research over the last decade has made significant contributions to the understandings of digital marketing and advertising with a particular focus on social media marketing and consumer behaviour on social platforms. One of his most recent articles in the Journal of Marketing Research focused on user generated content on mobile devices ‘In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.’