Teradata has also revealed that they will be funding a new postdoctoral research fellow in the FOMI team.
The news was announced during yesterday’s Future of Digital Disruption conference. A collaboration between the Oxford Future of Marketing Initiative (FOMI) and Teradata, this annual event aims to foster connections between business leaders and researchers.
The conference was co-moderated by Professor Andrew Stephen and Martin Willcox, Vice President Technology, Teradata EMEA, and explored research from FOMI academics, delivered insights from business leaders, and provided delegates the opportunity to discuss how digital disruption will shape the future of industry.
Speakers included representatives from FOMI, Teradata, AUDI AG, O2 Czech Republic, DNB, Sony Music, Mobile Marketing Association, Barclays, Kantar, Facebook, WPP and Walmart. Amongst discussions around customer focus, artificial intelligence, machine learning, and the recently launched Institute for Real Growth, came the news that FOMI will begin using Teradata Vantage for research.
Vantage is the leading hybrid cloud data analytics software platform. It will help support FOMI’s modern approach to research and will aim to provide answers to some of businesses’ most critical marketing challenges. Teradata will also fund a new postdoctoral research fellow within FOMI, who will benefit from access to extensive expertise in marketing, artificial intelligence, machine learning and data analytics, as well as to Teradata Vantage.
‘Oxford’s marketing academics are working on cutting-edge research that is informing marketing in a digital age. Our research is having a real impact on how industry thinks about marketing and how they can prepare for the future,’ said Andrew Stephen, FOMI’s director. ‘Given that a large part of the future of marketing involves advanced data analytics and machine learning at scale, working with Teradata and having access to Vantage will allow our researchers to develop new capabilities and answer new research questions around the applications of machine learning to real-world marketing problems.’
Martyn Etherington, chief marketing officer at Teradata, echoed this, and spoke on Teradata’s support for the business school’s mission to produce high-quality, rigorous and relevant research. ‘Professor Stephen and his FOMI team share our passion for pushing boundaries to deliver on the brand promise and drive growth, so we look forward to seeing how Vantage can be used to carry out that goal. This partnership allows both of our organizations to continuously create and share ideas, research insights, and unique customer experiences. It also addresses academia’s need to create a new body of research, while helping businesses apply state-of-the-art analytics and accelerate growth in a way that humanizes the customer experience.’
Teradata and FOMI’s relationship exemplifies the best of what partnerships between business and academia can be – a shared commitment to solve industries’ most pressing challenges through collaboration, meaningful research, and combined expertise. For more information about the Oxford Future of Marketing Initiative and its current research and industry partnerships, visit the FOMI webpage.
View the job details for the Teradata Research Fellow in Marketing and AI.