A new publication explores the dynamics of reputation through research and analysis, case studies and practical insights.
The Reputation Game – The Art of Changing How People See You, co-authored by our director Rupert Younger, analyses the interactions of the 'three dice' of reputation (behaviours, networks and narratives). It also examines their influence on perceptions of and outcomes for organisations and individuals.
It applies some of the key findings from the last decade of research at the Oxford University Centre for Corporate Reputation in a challenging variety of real-world contexts. Featured case studies range from BP to Jay-Z, Tony Blair to President Jackson.
Rupert recently answered questions about the book during an online Q&A session. Read on for further details.