The Oxford Future of Marketing Initiative has gone from strength to strength since its launch in 2016.
The Oxford Future of Marketing Initiative (FOMI) is a unique approach that brings together the brightest academic minds from Oxford Saïd with high-level industry partners representing major brands, agencies, technology companies, and industry bodies. This partnership is underpinned by a collective mission to inform and shape the future of marketing thought and practice, and the crucial role that marketing plays in forward-looking, growth-oriented businesses. Through academic-industry collaboration, FOMI provides relevant, rigorous, and evidence-based perspectives on matters of importance for marketing and business leaders.
Launched in November 2016, the initiative has grown to nine corporate partners in just a short period. With the launch of its first Annual Report comes the announcement that the Mobile Marketing Association (MMA) is joining FOMI as a new research partner.
Based in New York, the MMA is a leading industry association representing some of the world’s biggest and most well-known brands in the space of digital advertising and mobile marketing.
Greg Stuart, CEO of MMA, said: 'MMA, the global trade group architecting the future of marketing, places a strong emphasis on using science-based insights to provide tangible answers and tools into some of the toughest challenges in modern marketing. We are honoured to partner with FOMI to continue to challenge the status quo in an increasingly dynamic and mobile-connected world.'
Professor Andrew Stephen, Associate Dean for Research and Director of the Oxford Future of Marketing Initiative, comments: 'We’re delighted to have MMA on board and to start working with them on research related to brand safety in digital advertising. We're extremely grateful for the support of our industry partners. Without them, we couldn’t do the exciting and future-oriented research and teaching that we do.'
For a round-up of new partnerships, research projects, and leadership programmes, read FOMI's 2018 Annual Report.