A quiet digital transformation could unlock supply.
It’s a market characterised by opacity, by surprising volatility, by dependency on knowledge and research. It values originality and novelty, but is old-fashioned in many of its practices. It has a high public profile but is little understood. And while demand is growing, there is a sense that supply is not able to keep pace.
In such a complex and idiosyncratic industry, could new technology and Big Data have a role? Edouard Benveniste thinks so. The Senior Vice President of Data and Strategy at Sotheby’s visited Saïd Business School on 8 July 2019 to discuss how technology is rewriting the rules of the art market.