The new partnership will see FOMI and Google collaborate on research to better understand how new forms of digital advertising contribute to brand growth.
The Oxford Future of Marketing Initiative (FOMI) have welcomed Google to its growing list of corporate partners. This new collaboration will enable FOMI’s research team to examine the aspects of digital marketing that can truly foster brand growth.
Andrew Stephen, L’Oréal Professor of Marketing, Associate Dean of Research, and Director of FOMI commented: ‘Marketing is about driving business growth, and brands have been using digital media for this purpose for some time. However, as consumers and technologies change, the formula for growth is also changing. I’m absolutely delighted to welcome Google to the Oxford Future of Marketing Initiative, and to be working together to understand what really drives brand growth in the digital age.’