Our Deputy Dean for Faculty and Research, Andrew Stephen, has been ranked Europe’s joint most published author in the premier marketing journals.
The American Marketing Association (AMA) bases its annual ranking of marketing academics on the last decade’s worth of research activity in these journals. Andrew, Saïd Business School's L’Oréal Professor of Marketing, features in the global top 20. This is also the eighth year running he has been placed first in the UK.
Academics are ranked on their contribution to marketing knowledge, based on publications of original research in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science. Andrew is also editor of the Journal of Consumer Research.
Commenting on Andrew’s success, Soumitra Dutta, Dean of Saïd Business School, said:
‘This is a truly impressive achievement from Andrew. In a very competitive field, it highlights the exceptional quality of his research. Andrew enriches our whole School community with his knowledge and expertise.’
Andrew, who was the only academic in the UK to be recognised, said of his achievement:
'It is always a huge honour to be recognised as one of the world’s leading marketing academics, and for the first time, top in Europe.
‘I am also very fortunate to be part of a world-class team at Oxford. I am especially proud of the truly outstanding, highly relevant, and very impactful research being done with my colleagues as part of the Oxford Future of Marketing Initiative, which is now in its seventh year and going strong thanks to support from our industry partners.’
As founder and director of the Oxford Future of Marketing Initiative (FOMI), Andrew and his colleagues bring some of the world’s leading firms together with the school’s academic community to deliver positive research-informed change in the marketing discipline. Currently, FOMI’s industry partners are BMC Software, Google, Institute for Real Growth, J.P. Morgan, Kantar, L’Oréal, Meta, Reckitt, Unilever, United Nations Unstereotype Alliance, and WPP.
The AMA is the largest marketing association in North America and has upwards of 445,000 members globally. Their author productivity list is compiled by Doctoral Student SIG, a special interest group of the AMA that focus on the needs of marketing doctoral students.