The wisdom of crowds in equity crowdfunding: a randomised field experiment
Oxford Strategic Marketing Programme
This week long programme will enable you to go beyond learning the latest marketing innovations and understanding their importance, to actually creating an effective strategy.
Oxford Scenarios Programme
Programme Director Dr Rafael Ramirez and Faculty members Dr Cynthia Selin and Dr Cho Khong discuss the Oxford Scenarios Programme.
Brexit strategies and scenario planning: What do organisations need to consider?
Dr Rafael Ramirez, Dr Cynthia Selin and Dr Trudi Lang discuss the options.
Developing new business models
Development Fund for the Arts is a strategic partnership between the Programme Partners, to support research and development projects that use digital technology to enhance arts audiences, along with Dr Pegram Harrison at Saïd Business School.
Closed or open innovation?
In this paper, Professor Teppo Felin and collaborators provide a framework for managing both open and closed innovation. In it, they highlight how companies can utilise a mix of open and closed forms to ensure innovation.