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Team profiles

Saïd Business School, Oxford University, and Catalyst, internal 'think-tank' of Mars, Incorporated, have embarked upon a pioneering, multi-year research partnership to look at mutuality as a business model. Take a look at the team profiles below.


Colin Mayer is the Peter Moores Professor of Management Studies at Saïd Business School, and the former Peter Moores Dean of the School between 2006 and 2011.

He is an expert on all aspects of corporate finance, governance and taxation, and the regulation of financial institutions. He has consulted for numerous large firms and for governments, regulators, and international agencies around the world.

He teaches the elective course on Mergers, Acquisitions, and Restructurings on the MBA and the Masters in Financial Economics, and the Principles of Financial Regulation on the Masters in Law and Finance.

Kate Roll is a Senior Research Fellow at Saïd Business School and manages the Mutuality in Business Project. She brings a background in international development and politics – fields that have often failed to examine and engage with the private sector.

Kate is particularly interested in emergent, business-led approaches to poverty reduction. Her most recent research has focused on bottom of the pyramid development, particularly route-to-market programmes, and she is currently engaged in an RCT study working with Kenyan micro-distributors. Kate also serves as a Lecturer in Politics, Somerville College, University of Oxford, and teaches on poverty, business, conflict, and technology.

Kate completed her doctorate in Politics, writing her thesis on the reintegration of former guerrillas in Timor-Leste and post-conflict political economies. She also holds an MPhil (distinction) in International Development Studies from the University of Oxford and a BA in International Relations (magna cum laude) from Brown University. 

Helen Campbell Pickford is a Post-Doctoral Researcher on the Mutuality in Business project.  Helen's background is in development and education. She has an interest in learning in organisations and the creation and distribution of knowledge in policy making.  Her work on the Mutuality in Business project focuses on learning and leadership, ownership, relationships between MNCs and local communities in developing countries, and the impact of business-led social interventions.  Helen also researches the relationship between communities and their built environment for the Historic Towns Forum at Kellogg College, Oxford and is currently teaching Education at St Clare's College, Oxford. 

Helen holds a BA in English Literature from Oxford University, a PGCE from Cambridge University, and took an MA in Theatre while working as a teacher trainer in Sri Lanka. For her DPhil in Education, she is studying how policy-making organisations in India generate information on the response of rural communities to interventions informing them about their right to education.

Muhammad Meki is a DPhil (PhD) student in Economics at the University of Oxford, where his research focus is on increasing the effectiveness of microfinance for microentrepreneurs in low-income countries. As part of the Mutuality in Business team, he is involved in designing a microfinance randomised controlled trial (RCT) to be carried out in Nairobi, Kenya. Muhammad has also previously worked for five years as a trader in the financial markets, for Bank of America in London and Deutsche Bank in Singapore, specialising in fixed-income and foreign exchange derivatives trading.

Morten Hansen is a Research Associate on the Mutuality in Business project. In this capacity, he focuses on social capital research and the role different capitals play between MNCs, smallholders, and academia. Other areas of research include smallholders’ adoption of agricultural practices and MNCs’ use of purpose in management practices. 
Prior to joining the Mutuality in Business project, Morten was awarded an MSc in International and Comparative Education with distinction from the University of Oxford. He has also worked with education and innovation policy in Germany, Belgium, and the US. His research interests in this domain include research methods, governance, and spatiality.

Qian Li is a Postdoctoral Researcher on the Mutuality in Business project. Her research background includes business ethics, sustainability issues, and responsible investment. She is particularly interested in exploring new, innovative paths that connect social and environmental issues with aspects of financial performance and economic activity.

Qian’s current work on the Mutuality in Business project focuses on natural capital accounting, development of economics of mutuality (EoM) metrics based on multiple forms of capital and empirical applications of conceptual issues. Other areas of research include randomised controlled trial (RCT) in microfinance and ownership in pension funds and sovereign funds. She will also be the Oxford research lead on a business pilot in China.

Qian has a multidisciplinary background. She holds a double bachelor’s degree in law and economics, respectively from Huazhong Normal University and Wuhan University in China, and a Master’s degree in Banking and Finance from University of Newcastle Upon Tyne. She holds a PhD in Business Ethics and Asset Management from ICMA Centre, University of Reading.


Sudhir Rama Murthy is a Postdoctoral Researcher on the Mutuality in Business project. Sudhir brings research experience in sustainable manufacturing to the team. His broad motivation is in sustainable industrialisation of the developing world, and the role of food systems as a gateway sector for that industrialisation.

His research on this project focuses on the management practices of Mutuality. In particular, he is developing the Business Models of Mutuality and exploring MNC-NGO Partnerships. He is currently engaged with route-to-market programmes in India and beyond.

His other research interests span stakeholder management, Circular Economy and sustainable product design. He was a recipient of the Dr Manmohan Singh Scholarship from St John’s College, Cambridge for his PhD in Engineering. He holds Bachelors and Masters Degrees in engineering and product design from India.  




Mars Catalyst

Catalyst is a growing network of interdisciplinary thought leaders whose remit is to challenge traditional business thinking within the company through the development and testing of theoretical strategies which add value to the business.One of these is the ‘Economics of Mutuality’, a groundbreaking business model approach that aims to assess whether mutuality (the sharing of benefits) can deliver superior social & environmental performance at scale, while simultaneously delivering excellent financial performance (growth and earnings).

Catalyst team members are partnered with Oxford researchers to shape and test Mars' Economics of Mutuality initiative. The research partners are deployed across a variety of workstreams which range in scope from the exploration of the meaning and practice of mutuality, through the conception and execution of innovative RCTs testing the methodologies of mutuality in practice to the exploration of how ownership models impact on the execution of responsible business practice.

Bruno Roche, Catalyst MD, and Chief Economist, Mars Incorporated, leads Catalyst. Catalyst operates globally from several locations (Europe, Asia, USA) and maintains an unusual diversity of disciplines (maths, sociology, anthropology, economics, artificial intelligence, psychology, political sciences, historians, MBAs, PhDs etc.)  represented by 10 different nationalities.

Before leading Catalyst, Bruno held several positions at Mars — in Catalyst and in the business (in Italy, France, and the UK). His education & academic research followed a mathematics & computer science path with a specialisation in international economics & finance.

Dr Jay Jakub, Senior Director for External Research, functions as the ‘COO’ of the Catalyst team. In his external research capacity, he leads those charged with leading Catalyst’s quantitative and qualitative research programmes, and he oversees the recruitment and management of the unit’s large and growing stable of multidisciplinary external partners. Jay co-manages Catalyst's Mutuality Lab and line manages the director of the Culture Lab.  His doctorate is from Oxford University, St. John's College, and prior to joining Mars Catalyst at the start of 2007, he spent nearly two decades in various government positions in the US executive and legislative branches. Jay is based in the Mars, Incorporated global headquarters in McLean, Virginia outside Washington, DC.

Clara Shen, Director of Emerging Markets, oversees business model innovation in the Mutuality Lab, working with business segments and leaders to conceptualise and implement breakthrough business models, including testing new innovative economic development approaches, e.g., the micro-entrepreneurship models in Kenya (MAUA) and the Philippines (BLOOM). Clara has had a long-standing interest in entrepreneurship and impact investing. Prior to joining Mars, Clara was the co-founder of a biotechnology startup focused on cell therapies and regenerative medicine (based at the Hong Kong University of Science and Technology). Clara holds a BA from Harvard and an MBA from INSEAD.
Bojan Angelov, Culture Lab Director, leads the culture research practice at Catalyst. Prior to this, he was the principal and founder of two lines and a dot, an innovation management, and service design studio. Bojan was an Adjunct Professor at Parsons The New School for Design (New York) and a Lecturer and Research Fellow at Polytechnic Institute of New York University. His research includes various topics related to culture, innovation and design management and service design. Bojan holds a PhD in Technology Management from Polytechnic Institute of New York University, as well as an MS in Management and an MS in Electrical Engineering from Polytechnic University (New York).
Yassine El Ouarzazi, Demand Lab Director, grew up in Morocco and studied Engineering and Physics in France. He worked in marketing & sales analytics in the financial and automotive industries before joining Catalyst.

Alastair Colin-Jones is the Senior Manager for Business Research at Mars Catalyst. He is based in Oxford and is responsible for supporting the day-to-day management of the joint Oxford-Mars research programme. Currently, he also manages the ongoing research exploring the creation and management of partnerships between large for-profit corporations and citizen sector organisations. Alastair is particularly interested in the ‘translation’ and effective communication of academic research into actionable insights for practitioner audiences across sectors.

Previously, Alastair was the Knowledge Manager at the Skoll Centre for Social Entrepreneurship at Saïd Business School. Alastair has a first class degree in Theology with a focus on Islam and an MSc in Global Governance and Diplomacy, both from the University of Oxford.

Francesco Cordaro, Catalyst Senior Scientist, hails from Turin and holds a PhD in Physics from the University of Turin. He completed a post-doc fellowship at University of Leuven, Belgium and since September 2000 has worked as a research scientist at Catalyst. Franco's past projects include data mining applied to TV advertising effectiveness and cocoa pod-count. Currently, he is working on the Economics of Mutuality initiative covering social capital, well-being at work, and environmental impact.

Affiliated Oxford University Researchers

The Mutuality in Business Programme draws upon the knowledge and talents of a wider group of Oxford researchers and affiliated academics. Those involved in key workstreams include Richard Barker, Mick Blowfield (International Institute for Environment & Development), Catherine Dolan (SOAS and Visiting Scholar, Saïd Business School), Marcel Fafchamps (Stanford), Jonathan Michie, and Marc Ventresca.

The Mutuality in Business team would like to acknowledge the contribution of Dr Pamela Hartigan, late Director of Oxford's Skoll Centre for Social Entrepreneurship, to the project. The partnership is active in a number of Skoll initiatives, including the Skoll World Forum and Emerge conference (November 2016). 



Victoria Forster,  Administrator for Mutuality in Business, joined Saїd Business School in October 2014. She moved to Oxford in 2006 and began her career in university administration at Begbroke Science Park assisting a variety of knowledge-based start-up and spin-out companies. Victoria brings to the project not only her university administrative experience but also an extensive background working in both the public and the private sector.
Helen Fletcher joined the Mutuality in Business administrative team at Saїd Business School in January 2016. Her university administration career also began at Begbroke Science Park, assisting knowledge-based start-up and spin-out companies and helping to deliver the marketing communications plan for the Science Park. Helen also brings to the project many years' experience in retail marketing and communications.


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