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Team profiles

Saïd Business School, Oxford University, and Catalyst, internal 'think-tank' of Mars, Incorporated, have embarked upon a pioneering, multi-year research partnership to look at mutuality as a business model. Take a look at the team profiles below.


Colin Mayer CBE is the Peter Moores Professor of Management Studies at Saïd Business School, and the former Peter Moores Dean of the School between 2006 and 2011.

He is an expert on all aspects of corporate finance, governance and taxation, and the regulation of financial institutions. He has consulted for numerous large firms and for governments, regulators, and international agencies around the world.

He teaches the elective course on Mergers, Acquisitions, and Restructurings on the MBA and the Masters in Financial Economics, and the Principles of Financial Regulation on the Masters in Law and Finance.

Kate Roll is a Senior Research Fellow at Saïd Business School and manages the Mutuality in Business Project. She brings a background in international development and politics – fields that have often failed to examine and engage with the private sector.

Kate is particularly interested in emergent, business-led approaches to poverty reduction. Her most recent research has focused on bottom of the pyramid development, particularly route-to-market programmes, and she is currently engaged in an RCT study working with Kenyan micro-distributors. 

Helen Campbell Pickford is a Post-Doctoral Researcher on the Mutuality in Business project.  Helen's background is in development and education. She has an interest in learning in organisations and the creation and distribution of knowledge in policy making.  Her work on the project focuses on learning and leadership, ownership, relationships between MNCs and local communities in developing countries, and the impact of business-led social interventions. 

Muhammad Meki is a DPhil (PhD) student in Economics at the University of Oxford, where his research focus is on increasing the effectiveness of microfinance for microentrepreneurs in low-income countries. As part of the Mutuality in Business team, he is involved in designing a microfinance randomised controlled trial (RCT) to be carried out in Nairobi, Kenya. 

Qian Li is a Postdoctoral Researcher on the Mutuality in Business project. Her research background includes business ethics, sustainability issues, and responsible investment. 

Qian’s work on the project focuses on natural capital accounting, the development of economics of mutuality (EoM) metrics, the randomised controlled trial (RCT) in microfinance and ownership in pension funds and sovereign funds. She is also the Oxford research lead on a business pilot in China.

Sudhir Rama Murthy is a Research Fellow on the Mutuality in Business project. Sudhir's research interest is in sustainable industrialisation of the developing world, and the role of food systems as a gateway sector for that industrialisation.

His research on this project focuses on the management practices of mutuality. In particular, he is developing the business models of mutuality and exploring MNC-NGO Partnerships. He is currently engaged with route-to-market programmes in India and beyond.

Judith Stroehle is a Postdoctoral Researcher on the Mutuality in Business project. Judith's work focuses on the effectiveness of private governance and certification programmes as well as labour & social standards in global value chains.
Justine Ellis is a researcher on the Mutuality in Business Project and a doctoral candidate in the Oxford Faculty of Theology and Religion. At Oxford Saïd, she contributes writing, research, editorial support, and data analysis for developing mutuality business case studies. 

Mars Catalyst

Catalyst is a growing network of interdisciplinary thought leaders whose remit is to challenge traditional business thinking within the company through the development and testing of theoretical strategies which add value to the business.One of these is the ‘Economics of Mutuality’, a groundbreaking business model approach that aims to assess whether mutuality (the sharing of benefits) can deliver superior social & environmental performance at scale, while simultaneously delivering excellent financial performance (growth and earnings).

Catalyst team members are partnered with Oxford researchers to shape and test Mars' Economics of Mutuality initiative. The research partners are deployed across a variety of workstreams which range in scope from the exploration of the meaning and practice of mutuality, through the conception and execution of innovative RCTs testing the methodologies of mutuality in practice to the exploration of how ownership models impact on the execution of responsible business practice.

Bruno Roche, Catalyst MD, and Chief Economist, Mars Incorporated, leads Catalyst. Catalyst operates globally from several locations (Europe, Asia, USA) and maintains an unusual diversity of disciplines (maths, sociology, anthropology, economics, artificial intelligence, psychology, political sciences, historians, MBAs, PhDs etc.)  represented by 10 different nationalities.

Before leading Catalyst, Bruno held several positions at Mars — in Catalyst and in the business (in Italy, France, and the UK). His education & academic research followed a mathematics & computer science path with a specialisation in international economics & finance.

Dr Jay Jakub, Senior Director for External Research, functions as the ‘COO’ of the Catalyst team. In his external research capacity, he leads those charged with leading Catalyst’s quantitative and qualitative research programmes, and he oversees the recruitment and management of the unit’s large and growing stable of multidisciplinary external partners. Jay co-manages Catalyst's Mutuality Lab and line manages the director of the Culture Lab.  

Bojan Angelov, Culture Lab Director, leads the culture research practice at Catalyst. His research includes various topics related to culture, innovation and design management and service design. 
Yassine El Ouarzazi, Demand Lab Director, grew up in Morocco and studied Engineering and Physics in France. He worked in marketing & sales analytics in the financial and automotive industries before joining Catalyst.

Alastair Colin-Jones is the Senior Manager for Business Research at Mars Catalyst. He is based in Oxford and is responsible for supporting the day-to-day management of the joint Oxford-Mars research programme. 

Previously, Alastair was the Knowledge Manager at the Skoll Centre for Social Entrepreneurship at Saïd Business School. 

Francesco Cordaro, Catalyst Senior Scientist, hails from Turin and holds a PhD in Physics from the University of Turin. Currently, he is working on the Economics of Mutuality initiative covering social capital, well-being at work, and environmental impact.

Affiliated Oxford University Researchers

The Mutuality in Business Programme draws upon the knowledge and talents of a wider group of Oxford researchers and affiliated academics. Those involved in key workstreams include Richard Barker, Mick Blowfield (International Institute for Environment & Development), Catherine Dolan (SOAS and Visiting Scholar, Saïd Business School), Marcel Fafchamps (Stanford), Jonathan Michie, and Marc Ventresca.

The Mutuality in Business team would like to acknowledge the contribution of Dr Pamela Hartigan, late Director of Oxford's Skoll Centre for Social Entrepreneurship, to the project. 


Helen Fletcher's university administration career began at Begbroke Science Park, assisting knowledge-based start-up and spin-out companies and helping to deliver the marketing communications plan for the Science Park. Helen also has many years' experience in retail marketing and communications.


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