Faculty & Research
Outputs and publications
Established in June 2014, the Mutuality in Business joint research partnership between Saïd Business School and the Catalyst think tank at Mars, Incorporated has focused on the development of a business management theory for the Economics of Mutuality with corresponding teaching curriculum, new management practices, and case study research.
The research programme has combined the pursuit of normative questions - what is mutuality and how should it be enacted? – with grounded, ethnographic research on current thinking and practices. This has led to the development of field experiments and case studies examining how large corporate actors conceive of and pursue responsible business practices, and how these relate to their financial and social performance.
To date, this research has been undertaken by Oxford researcher partnered with Mars Catalyst's interdisciplinary team of thought leaders, but in 2016 it expanded to include work by Danone Ecosystem and it's envisaged that other companies will participate in the research programme in the future.
The Mutuality in Business research outputs:
This series presents original research conducted by the Mutuality in Business Project. This Working Paper series includes case studies on three innovative route-to-market programmes; the outputs of focus group discussions; and other core academic research under development.
- Smallholder Agriculture and Management Practices
- Social Capital and Adoption of Agronomic Practices
- Bloom Programme: Micro-distribution of Mars products in Manila
- Maua Programme: Bettering lives through the micro-distribution of Wrigley products
- Mutuality in Business: Future Governance Options for the Mars Corporation
This series takes key management concepts, such as psychological ownership, and provides a comprehensive primer. In particular, these are meant for managers who wish to understand both academic debate on a key topic and its broader significance for management practice.
- Organizational Citizenship Behaviours: Definitions and Dimensions
- Psychological Ownership: Effects and Applications
- Fairness and Organizational Performance: Insights for Supply Chain Management
- Economics of Mutuality (EoM) Backgrounder Mars, Incorporated / Catalyst
Making Business Mutual case studies
This series of case studies explores how mutual approaches to business can help companies and their partners tackle some of the most pressing global challenges. The businesses featured in this series share a commitment to objectives beyond purely financial performance, as well as a serious intent to implement mutual practices through new forms of ownership, governance, leadership, measurement and management.
The cases explore a diverse set of issues and practices, including the measurement of multiple forms of capital, ecosystem shaping approaches, leadership development, and sustainable manufacturing. These cases were first presented at the annual Responsible Business Forum, the convening event of the Mutuality in Business Project, which brings together global companies, MBA candidates, scholars and activists to share their experience in confronting key challenges in their ecosystems to generate financial, social, and environmental value.
- Interface, Incorporated: Net-Works Programme
- Marks & Spencer Food: Sustainability scorecard for suppliers
- Mars, Incorporated: Maua Programme
- Pearson and TIL Ventures: Tomorrow's Market Incubator
- Zurich Insurance: The case for effective insurance in flood prone areas
- Blue like an Orange Sustainable Capital
- Dell: The Business Case for a Sustainable Supply Chain
- Bel Access and the Sharing Cities Platform
- Blueprint Vodafone Mutuality Case Study
- Singbee Towards a Sustainable Business Model
- Al-Sanabel Catering: The Hura Model
- Arabesque: Outperforming through ESG quant
Responsible Business Forum
The forum, sponsored and organised in close partnership with Mars Catalyst, tackles head-on the tough questions of whether companies are succeeding or failing commercially, socially and environmentally and what needs to be done to improve their performance. It explores current practice and asks big-picture questions regarding the purpose of the 21st century firm. Can doing business more responsibly actually deliver stronger finanical metrics in the longer term through the introduction and measurement of social, human, and environmental business innovation?
Watch the highlights
These introductory essays from Professor Colin Mayer CBE and other members of the Mutuality in Business research team consider some of the fundamental research questions being explored by the Mutuality in Business project.
- Just profit - What is Fair? - February 2015
- The Meaning of Mutuality - May 2015
- Mutuality, Mars, Milton and Man - September 2015
A collaborative project with the Mars Corporation exploring mutuality as a new principle for organising business.
View the gallery and highlights on YouTube and learn more about the Responsible Business Forum