Faculty & Research
The School

The Mars and Saïd Business School collaboration

Group signing with Mars

Standing, left-right: Arlo Brady, Barry Parkin, Kelly McGrail, Frank Akers, Jay Jakub, Colin Mayer, Ruth Yeoman, Bruno Roche, John Hoffmire. 

Sitting, left-right: Stephen Badger and Dean Peter Tufano

Saïd Business School, Oxford University and Mars Inc. have embarked upon a pioneering, multi-year research partnership to look at mutuality as a business model. The objective of the collaboration is to better understand the value of mutuality and its application in different organisational and economic contexts. The research seeks to develop a new business management theory based around mutuality, aiming to inform the future business education curriculum and stimulate new thinking on how business can better society.

This is a fitting and timely collaboration. Mutuality is at the heart of Mars’ business and has been since 1947, when Forrest E. Mars Sr. wrote that business should promote a ‘mutuality of services and benefits among all stakeholders.’ Mutuality has allowed Mars to define success in much broader terms than just profit. Beyond Mars, there is a growing belief that a mutual way of doing business is the responsible way to lead and to grow. Fittingly, Saïd Business School has been on the forefront of exploring the role of business in social enterprise and positive social change.

The collaborative research program will build on Mars’s thinking and experience as a company committed to mutuality and the academic expertise of the Saïd Business School. In addition, incorporated into the project will be findings from Mars’ internal think tank, Mars Catalyst, on how to measure mutuality.

Research projects

Academics are engaged in new research projects ranging from tax policies, social innovation in health care, to Global Cyber Security. 

Making Business Mutual

How do we re-frame the parameters that drive business forward in the 21st century?