Faculty & Research
The School
Oxford University Centre for Corporate Reputation

Oxford University Centre for Corporate Reputation


The role of reputation in reputation

Michael L Barnett and Sunyoung Leih
Aggregated reputation scores and rankings have been highly criticised for lacking a theoretical basis by which to weight the individual perceptions that form them. Drawing upon the literature on cognitive and social psychology, we propose a cognitively based theory of reputation.
A study of how far reputation is synonymous with quality - by examination of the quality of projects delivered within a firm of management consultants.
A study that uses cognitive neuroscience and management research to enhance our understanding of trust and reputation formation in organisations.
A study bridging the corporate reputation literature on definitions, social networks, signals and stakeholders.

Strategic reputation

Richard Whittington, Basak Yakis-Douglas, Kwangwon Ahn
Research that analyses market reactions to public strategic plan announcements by NYSE and NASDAQ companies.

Market volatility

Basak Yakis-Douglas, Kwangwon Ahn
We propose a two-part research project targeted at uncovering the significance of strategic reputation. In doing so, we argue that companies that engage in external strategy communications will recover faster, or suffer less from drops of share prices or stock market crashes due to financial and corporate crises.

Mergers and Acquisitions

Duncan Angwin, Maureen Meadows
Basak Yakis-Douglas, Kwangwon Ahn
M & A
This paper investigates the effect of voluntary communications at a time of strategic uncertainty – the post announcement phase in a proposed merger.

Firm reputation, formation and redemption; theory and experiment

Thomas H Noe, Michael J Rebello and Thomas A Rietz
An investigation into the most efficient means of redeeming a lost reputation.
Research into how anti-bribery legislation may benefit less scrupulous companies and undermine the legislation’s intended benefit to economic development.