Oxford University Centre for Corporate Reputation
The Oxford Handbook of Corporate Reputation
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?
Over the past 20 years the answers to these questions have become increasingly important and increasingly problematic - for scholars and practitioners seeking to understand the creation, management and role of reputation in corporate life. The Handbook, edited by two of our International Research Fellows gives an account of extant research and theory and offers guidance about where scholarship on corporate reputation might most profitably head.
Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state-of-the-art definitions of corporate reputations; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nations of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.