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Oxford University Centre for Corporate Reputation

A joint initiative in partnership with University of Maryland's Centre for Complexity in Business

Oxford University Centre for Corporate Reputation

Oxford University Centre for Corporate Reputation

A joint initiative in partnership with University of Maryland's Centre for Complexity in Business

Maryland-Oxford Brand Reputation Tracker

The Brand Reputation Tracker analyses and models data drawn from Twitter to track customer perceptions of different dimensions of brand reputation over time.  The tracker creates reports on a quarterly, monthly or weekly basis to get ratings of leading companies on various dimensions of brand reputation.  The resulting data may be used as a basis for academic publications related to brand reputation but also provides valuable managerial insight into brand reputations over time.

Maryland-Oxford Brand Reputation Tracker Data

Get the analysis

The report is available as a file download.

 

Important notice:

Prior to submitting your request to access the data, it is essential that you read our legally binding Terms & Conditions here >

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Please ensure you have read, fully understand and accept the terms and conditions before submitting your request to access our data.