Oxford University Centre for Corporate Reputation
Maryland-Oxford Brand Reputation Tracker
The Brand Reputation Tracker analyses and models data drawn from Twitter to track customer perceptions of different dimensions of brand reputation over time. The tracker creates reports on a quarterly, monthly or weekly basis to get ratings of leading companies on various dimensions of brand reputation. The resulting data may be used as a basis for academic publications related to brand reputation but also provides valuable managerial insight into brand reputations over time.
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The report is available as a file download.
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