Oxford University Centre for Corporate Reputation
The publication of the Oxford Handbook of Corporate Reputation was a milestone for the Centre. Organised and edited by two of the Centre’s International Research Fellows, Michael L. Barnett and Timothy G. Pollock, both of whom are leading scholars in the field. Professors Barnett and Pollock gathered a number of researchers in the areas of marketing, strategy, organisational behaviour, finance, sociology, economics, history, and other disciplines to prepare chapters on various facets of corporate reputation. The authors approached the subject from the viewpoint of their own disciplines, but also with an eye toward influencing research in other areas.
The Handbook was published in August 2012. Consisting of twenty-three chapters written by forty-five scholars in a multitude of disciplines, the Handbook is truly groundbreaking; it is the first academic reference source of its kind on the subject. Given its provenance and authorship, the Handbook will very likely shape the direction of research on corporate reputation for many years to come. It will serve as the primary reference source for both students new to the subject and more seasoned researchers who are seeking fresh approaches to their topics.
The Handbook is an exciting stage in the evolution of corporate reputation research. The Centre is delighted to have been an integral part of its creation.
Michael L. Barnett and Timothy G. Pollock. (2012). The Oxford Handbook of Corporate Reputation. Oxford: Oxford University Press.