Oxford University Centre for Corporate Reputation
A new book, The Reputation Game – The Art of Changing How People See You, by our director Rupert Younger and David Waller, explores the dynamics of reputation through research and analysis, case studies and practical insights.
The book analyses the interactions of the 'three dice' of reputation - behaviours, networks and narratives - and examines their influence on perceptions of and outcomes for organisations and individuals. It applies some of the key findings from the last decade of research at the Oxford University Centre for Corporate Reputation in a challenging variety of real-world contexts. Featured case studies range from BP to Jay-Z, Tony Blair to President Jackson.