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Oxford Institute of Retail Management

Oxford Institute of Retail Management

Challenges and Opportunities in Retail Location Analysis - Oxford

14 June 2018, 10am - 4pm

Said Business School, Oxford

Our annual three-day residential programme on retail location and customer analysis takes a well-earned break this year. In its place, we are planning a free one-day, invitation-only event in Oxford focusing on the Challenges and Opportunities facing retail location analysis and customer insight professionals.

Within the context of some of the most significant changes to be facing the retail sector in a generation, there is an urgent requirement for firms to better understand the ways in which the location, role and performance of their physical asset base are changing. Neither stores nor high streets are dead, but stores need investment, focus and creativity in order to make them attractive places to shop; and the places in which retail stores have been traditionally found require profound re-evaluation. This has implications for decision makers in retail enterprises, real estate as well as in local and central government.

Our particular interest lies in understanding the implications for the location planner and customer insight specialist of these changes: how will the consumer connect in the future with the retailer’s various points of presence; how will firms monitor and optimise the performance of the existing network (which will continue to involve network rationalisation and selective disposals), how will integration be achieved with the enterprise’s non-store channels, and how will new skills, analytical techniques and strategic approaches for forecasting be acquired by firms, given often uncertain demand across channels? Come and help shape the debate!

Contributors to the workshop will be drawn from analysts and managers amongst retail, finance and other consumer services, property and retail professional service firms, as well as leading academics and commentators but the day will also rely heavily on the views and contributions of attendees. The workshop will comprise a mixture of presentations and panel discussions amongst practitioners and will focus on:

  • Diagnosing the changing retail landscape
  • Evaluating new demand and supply side data sources
  • Network optimisation and monitoring
  • Exploring new real estate solutions
  • Corporate and geographical case studies of best practice
  • The evolving role & skill set of the location planner and customer insight professional

The workshop is running with the generous support of the Society for Location Analysis and the ESRC Consumer Data Research Centre.

More details will appear on this page over the next few weeks.

Interested? Hold the date and contact us

Spaces are limited. If you are interested in participating in this one-day event contact Claudia.seiler@sbs.ox.ac.uk for more details.

Download the RL&CA brochure 2017

Read full details of our Oxford Retail Location & Customer Analysis Programme 2017

Register your interest

If you would like to be considered for our next programme, please register your interest and we'll be in touch.

Questions?

If you have any questions about the Retail Location & Customer Analysis workshop or applying contact Claudia Seiler, who will be happy to help.