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Oxford Institute of Retail Management

Oxford Institute of Retail Management

Current projects

The Institute is selective in the projects for which it bids; choosing projects with the most significant potential for improving retail knowledge and policy formulation. Below is a selection of our most recent work.

Consumer Data Research Centre

Jonathan Reynolds
Oxford Institute of Retail Management
February 2014 - February 2019
The CDRC is a Big Data initiative run jointly between University College London (UCL) and the Universities of Leeds, Liverpool and Oxford. Over five years, it aims to provide the focus for ESRC's interests in the retail sector and its commitment to capacity building in relation to big data.

Exploring the Future of Retailing

Richard Cuthbertson et.al
Oxford Institute of Retail Management
October 2014 - June 2015
Scenario planning is a strategic management process involving the development of plausible stories about the future. The scenarios we might develop would serve to show where retailers', policy makers', and consumers' potential influences could lie.

Mobile, commerce, consumer and retail productivity

Jonathan Reynolds
Oxford Institute of Retail Management
October 2013 - July 2015
This research visit will start a new collection exploring the impact of the development of commerce on smartphones and tablets. It will explore the use of smartphone apps in the consumer buying process and the consequences for productivity improvements by retail firms.

The Oxford Retail Futures Programme

Richard Cuthbertson
Oxford Institute of Retail Management
Active: August 2010
The Programme objectives are to research and disseminate the best in retailing, now and in the future.
Contact us
Oxford Institute of Retail Management
T: +44(0)1865 288945