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Oxford Institute of Retail Management

Oxford Institute of Retail Management


E-business: a management perspective

Jonathan Reynolds, Lecturer in Retail Marketing at the Saïd Business School, has published a new textbook entitled E-Business: A Management Perspective.

Reynolds draws together different conceptual models, empirical research and case studies to examine the contribution e-business technologies make to the effectiveness and efficiency of firms, as well as third and public sector organizations.

Using brands students can relate to such as Craigslist, Twitter, Skype, Second Life and Pirate Bay as well as less conventional examples such as Kiva, Ocado, Phorm, Tejari and Alibaba, he demonstrates how e-business is moving into mainstream operations in today’s marketplace.

“It is hard for many of us to think of our individual lives, our communities, or indeed a world without e-business technologies,” Reynolds says. “These technologies range from hardware to software, from web browsers to email and social networks, from mobile web to location-based services and from e-procurement hubs to enterprise resource planning systems.”

The text is supported by over 65 case studies and vignettes, over 150 review and discussion questions, and 60 activities designed to allow the reader to explore their own understanding of the issues.

ISBN: 978-0-19-921648-2, OUP, December 2009

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Jonathan Reynolds

Jonathan Reynolds View profile

Jonathan Reynolds is Academic Director of OXIRM, Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School. He is also Deputy Director of the ESRC’s Consumer Data Research Centre. Jonathan is one of the leading academic experts in the study of the retail sector internationally.