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Oxford Institute of Retail Management

Oxford Institute of Retail Management


The changing role of place in a digital world

The ways in which shoppers choose to shop are fundamentally changing, and so the continued importance of physical locations for retailing has come into question. Three important drivers of this change are urbanization and the attendant growth of an increasingly demanding and affluent middle class (especially in emerging markets), the impact of technology, and the effects of regulation. As a consequence, pressures are beginning to affect the traditional roles of stores just as the requirements for particular formats of stores are being revisited.

The Oxford Institute of Retail Management, based at the University's Saïd Business School, is holding its annual Retail Futures Conference on this subject in Oxford on 12 December 2017. Why not join us?

This year’s conference considers the implications of these changes for the physical landscape of retailing. We will address in particular how retailers’ space requirements are likely to change; to what extent the role of physical stores needs to be reimagined by retailers; how this will affect business models, local economies, and communities; how these changing roles will vary by sector as well as by geography; and what is at risk for stakeholders in retail property markets, as well as for policymakers at national and local level.

Read more about the conference.