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The Oxford Future of Marketing Initiative

The Oxford Future of Marketing Initiative

No single organisation can take on the new challenges of the digital transformation of marketing on its own. And no business school should conduct research and teach current and future leaders without true industry collaboration and partnership.

As such, Professor Stephen and Oxford Saïd are launching the Oxford Future of Marketing Initiative. This is a unique approach which will bring together the brightest academic minds with high-level industry partners representing major brands, agencies, and technology companies – the key players who are shaping (and being shaped by) the future of marketing. Together, we will discuss, debate, and address the challenges and opportunities that lie ahead for marketing in our increasingly digitised, socially interactive, and technologically complex world.

Seeking industry partners

To kick-start this initiative, we are looking for partners who have an appetite for influencing the future of marketing through a collaborative approach that blends the rigorous, evidence-based, scholarly approaches of academia with the real-world problem-focused, results driven imperatives of practice. 

Our founding partners include:

  • Allianz Insurance plc
  • General Assembly
  • Kantar Group
  • L’Oréal
  • Nucleus Marketing Solutions
  • Teradata

This is a unique opportunity to contribute to, and work with, the exceptional research faculty and students at the Oxford Saïd Business School at the University of Oxford. More information on the initiative can be downloaded from the pdf below, or by contacting:

+44 (0)1865 288826
Marketing faculty

Read about the faculty members who are part of the marketing group.

Research projects

Academics are engaged in new research projects ranging from tax policies, social innovation in health care, to Global Cyber Security. 

How do you successfully carry out marketing in a technology-driven world?