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News on Marketing

Andrew Stephen, L’Oréal Professor of Marketing and Associate Dean of Research at Oxford University’s Saïd Business School
31
Jan
Professor Andrew Stephen has been ranked by the American Marketing Association as one of the most productive marketing academic researchers in the world.
mobile phone
17
Nov
New research reveals that social media advertising can be a highly effective channel for driving long-term brand impact and the most successful brands will be the ones who appear most ‘human’.
Building blue sky
07
Nov
Facebook becomes the seventh partner to join Oxford Saïd’s Future of Marketing Initiative.
18
Aug
Saïd Business School welcomes interest from suitably qualified applicants in this year's British Academy Postdoctoral Fellowship scheme, for awards to be taken up in September or October 2018.
15
Aug
The winning article was written in conjunction with Dr. Cait Lamberton, Associate Professor of Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh.
12
Jul
The conference was part of the Oxford Future of Marketing Initiative, which was founded at Oxford Saïd by Associate Dean of Research and L'Oréal Professor of Marketing Andrew Stephen.
19
Jun
As latest partner to the Future of Marketing Initiative, General Assembly's online curriculum complements MBA marketing teaching to develop skills increasingly required by the marketing profession
05
Jun
The article tracks scholarly researchers’ changing perspectives on three major digital, social media and mobile marketing themes from 2000 to 2015 – a period that saw a revolution in how both practitioners and academics approached digital marketing.
21
Mar
We've partnered with Allianz for the annual Allianz Marketing Challenge, part of this year’s MBA programme.
20
Feb
The dissertation explores the theory that the enjoyment of food and beverages can increase with repeated consumption.
10
Nov
Initiative launched with five founding partners – L’Oréal, Kantar, Teradata, Nucleus Marketing Solutions and Allianz will inform Oxford Saïd’s research agenda and curriculum in the field of marketing to ensure it is rooted in real-world challenges and relevant to today’s practices.
05
Aug
Oxford Saïd DPhil student Tong Wu was among the four winners at The Worshipful Company of Marketors annual awards, which recognise outstanding research in the field of marketing education and practice.
28
Jul
Oxford Saïd Associate Professor of Marketing Rhonda Hadi has won a research competition to study consumers’ responses to haptic feedback – the vibrating alerts that accompany messages on mobile phones and wearable technology, such as Apple watches and Fitbits.
21
Jul
Three new academics join the finance, marketing and accounting faculty
12
Jul
A host of MBA students have competed in social enterprise competitions recently. Here are some of the most exciting success stories.
29
Jun
A host of MBA students have competed in start-up and entrepreneurship competitions recently. Here are some of the most exciting success stories.
20
Jun
A proposal for an Allianz Stadium marketing and brand strategy named “Dare to Dream”, has won a case competition at Oxford Said, with the winning students taking home a cash prize and the opportunity to watch a rugby match at a London stadium.
01
Jun
The event was entitled ‘News after advertising’, but if there was anything that the audience took away from Sir Martin Sorrell’s introductory talk it was that the advertising industry is still alive and kicking: WPP is buying $73 billion annually on behalf of its clients.
23
May
Oxford Saïd’s open enrolment programmes have today been ranked number one in the UK, and 9th in the world.
10
May
Marketing has now entered the post-digital age. There’s no more separation between offline and online marketing or traditional and new media, and there’s no special breed of ‘tech-savvy’ consumers – all consumers are now constantly connected.

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