Faculty & Research
News on Marketing
Professor Andrew Stephen has been ranked by the American Marketing Association as one of the most productive marketing academic researchers in the world.
New research reveals that social media advertising can be a highly effective channel for driving long-term brand impact and the most successful brands will be the ones who appear most ‘human’.
Saїd Business School and Facebook join forces to address the changing needs of contemporary marketers and business leaders
Facebook becomes the seventh partner to join Oxford Saïd’s Future of Marketing Initiative.
Saïd Business School welcomes interest from suitably qualified applicants in this year's British Academy Postdoctoral Fellowship scheme, for awards to be taken up in September or October 2018.
The winning article was written in conjunction with Dr. Cait Lamberton, Associate Professor of Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh.
The conference was part of the Oxford Future of Marketing Initiative, which was founded at Oxford Saïd by Associate Dean of Research and L'Oréal Professor of Marketing Andrew Stephen.
As latest partner to the Future of Marketing Initiative, General Assembly's online curriculum complements MBA marketing teaching to develop skills increasingly required by the marketing profession
Professor Andrew Stephen wins the American Marketing Association’s prestigious Shelby D. Hunt/Harold H. Maynard Award
The article tracks scholarly researchers’ changing perspectives on three major digital, social media and mobile marketing themes from 2000 to 2015 – a period that saw a revolution in how both practitioners and academics approached digital marketing.
We've partnered with Allianz for the annual Allianz Marketing Challenge, part of this year’s MBA programme.
The dissertation explores the theory that the enjoyment of food and beverages can increase with repeated consumption.
Initiative launched with five founding partners – L’Oréal, Kantar, Teradata, Nucleus Marketing Solutions and Allianz will inform Oxford Saïd’s research agenda and curriculum in the field of marketing to ensure it is rooted in real-world challenges and relevant to today’s practices.
Oxford Saïd DPhil student Tong Wu was among the four winners at The Worshipful Company of Marketors annual awards, which recognise outstanding research in the field of marketing education and practice.
Oxford Saïd Associate Professor of Marketing Rhonda Hadi has won a research competition to study consumers’ responses to haptic feedback – the vibrating alerts that accompany messages on mobile phones and wearable technology, such as Apple watches and Fitbits.
A proposal for an Allianz Stadium marketing and brand strategy named “Dare to Dream”, has won a case competition at Oxford Said, with the winning students taking home a cash prize and the opportunity to watch a rugby match at a London stadium.
The event was entitled ‘News after advertising’, but if there was anything that the audience took away from Sir Martin Sorrell’s introductory talk it was that the advertising industry is still alive and kicking: WPP is buying $73 billion annually on behalf of its clients.