The Oxford Future of Marketing Initiative
No single organisation can take on the new challenges of the digital transformation of marketing on its own. And no business school should conduct research and teach current and future leaders without true industry collaboration and partnership.
We offer courses across the school's degree programmes that reflect the area's focus on the future of marketing.
Oxford Strategic Marketing Programme
We have reached a pivotal moment in marketing where the convergence of what was once ‘offline’ and ‘online’ is leading us into a ‘post-digital age’ where ‘digital marketing’ is just ‘marketing’ and ‘tech-savvy customers’ are just ‘customers’.