What is really the relationship between social media and shopping?
There is conflicting evidence about the effect of social media use on online shopping activity: in some evidence, social media use increases online shopping activity and in others actually decreases it. Perhaps it could be both?
Oxford Strategic Marketing Programme
This week long programme will enable you to go beyond learning the latest marketing innovations and understanding their importance, to actually creating an effective strategy.
About the Oxford Future of Marketing Initiative
No single organisation can take on the new challenges of the digital transformation of marketing on its own. And no business school should conduct research and teach current and future leaders without true industry collaboration and partnership.