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Entrepreneurship Centre

Entrepreneurship Centre

About the VIEW programme

VIEW (Venture Idea Exploration Workshop) is a free startup programme comprising two courses designed for teams of University of Oxford students, MBAs, graduates, alumni and staff **


Working in teams, participants will practice important entrepreneurial skills such as pitching and presentations, market research, dealing with (and giving) feedback, and business modelling. They will also become familiar with the leading entrepreneurial theories, research, concepts and frameworks, and apply them to their venture idea in real time. Each course comprises of six-weekly evening sessions as well as support from a dedicated mentor throughout. It is compulsory for at least one team member to attend each session. 

The programme concludes with real pitches to academic and industry start-up experts.

VIEW I - Evaluating the Opportunity

For teams or individuals who have an early stage idea or concept, but need to carry out a more thorough assessment to better understand its feasibility. Teams will explore the business concept in greater depth, in particular evaluating the potential market opportunity. By the end, you should be able to form a view as to whether your concept is ready for taking to the next stage and be comfortable presenting your ideas to industry insiders.

Key areas of focus will include:

a) Customer value proposition
b) Market size / trends
c) Competitive landscape
d) Market research

VIEW II – Preparing the Venture

Once you have validated your market opportunity, it’s time to turn your concept or idea into an actual venture. We will help you evaluate your concept’s commerciality and enhance your competitive advantage. By the end of VIEW Level 2, you will have identified your venture’s advantages and disadvantages, know what’s required in order to launch and grow the business (including the basic financial requirements), and have the confidence to pitch your concept to the market (customers, suppliers, investors, etc).

In particular, we will explore:

a) Business model
b) Launch and customer acquisition
c) Competitive advantage
d) Financials

** Please note that at least one member of each participating team needs to have a connection to the University of Oxford, be it as a student, researcher, alumni or staff member.

MBA students – we recommend that you do not apply to VIEW with your Entrepreneurship Project (EP) idea. There will be separate support for EP teams wishing to continue working on their idea - please keep an eye on our newsletter or events page for further updates.

Find out more about VIEW