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Entrepreneurship Centre

Entrepreneurship Centre

About the VIEW programme

Applications for Trinity term are now closed, but you can register your interest in participating in VIEW in 2018.

VIEW (Venture Idea Exploration Workshop) is a free startup programme comprising two courses designed for teams of University of Oxford students, MBAs, graduates, alumni and staff **. 

The first course (VIEW Level 1) focuses on exploring an entrepreneurial idea, and testing to see if there is a potentially feasible market for it. The second, more advanced, course (VIEW Level 2) takes your researched or validated idea, and looks at how to turn it into a viable business venture.

Each course comprises six weekly evening sessions and runs in both Hilary and Trinity terms. Sessions will involve a mix of giving presentations and receiving feedback, taught theory and interactive exercises.

** Please note that at least one member of each participating team needs to have a connection to the University of Oxford, be it as a student, researcher, alumni or staff member.


Working in teams, participants will practice important entrepreneurial skills such as pitching and presentations, market research, dealing with (and giving) feedback, and business modelling. They will also become familiar with the leading entrepreneurial theories, research, concepts and frameworks, and apply them to their venture idea in real time.

The teams will each be given experienced entrepreneurial mentors, with whom to explore their ideas in a safe environment. The final of the six sessions will comprise real pitches to academic and industry start-up experts.

MBA students – we recommend that you do not apply to VIEW with your Entrepreneurship Project (EP) idea. You will have already have explored your idea in greater depth during EP. There will be separate support for EP teams wishing to continue working on their idea - please keep an eye on our newsletter or events page for further updates.


  • 6 weekly evening sessions, 6 to 9pm at Saïd Business School.
  • First 5 sessions comprising team presentations with feedback, followed by content tuition. The final session is a ‘pitch’ to a panel of academic and industry experts.
  • Compulsory for at least one team member to attend each session.
  • Attendance is 'participatory', requiring all teams to give feedback and support, as well as providing their own input

VIEW I - Evaluating the Opportunity

For teams who have an early stage idea or concept, but need to carry out a more thorough assessment to better understand its feasibility. Teams will explore the business concept in greater depth, in particular evaluating the potential market opportunity. By the end, you should be able to form a view as to whether your concept is ready for taking to the next stage and be comfortable presenting your ideas to industry insiders. Key areas of focus will include:

a) Customer value proposition
b) Market size / trends
c) Competitive landscape
d) Market research

VIEW II – Preparing the Venture

Once you have validated your market opportunity, it’s time to turn your concept or idea into an actual venture. We will help you evaluate your concept’s commerciality and enhance your competitive advantage. By the end of VIEW Level 2, you will have identified your venture’s advantages and disadvantages, know what’s required in order to launch and grow the business (including the basic financial requirements), and have the confidence to pitch your concept to the market (customers, suppliers, investors, etc). In particular, we will explore:

a) Business model
b) Launch and customer acquisition
c) Competitive advantage
d) Financials

Register your interest in participating in VIEW in 2018, and we'll contact you once applications are open again.


Find out more about VIEW


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