The impact of disruptive technology
Alex Cruz, Chairman & CEO of British Airways
Xabi Uribe-Etxebarria, Founder & CEO of Sher.pa
Disruptive technology is challenging players in every industry. Major breakthroughs are being implemented at the speed of light, transforming the existing business practice. For start-ups, this may come easy. Many are born because they see an opportunity in a marketplace that will change how it currently operates, and they build a company around it. They exist to be disruptive. But how would a company with a well-established operational model disrupt their way of doing business?
In this fireside chat we will be exploring the ‘disruptor’ versus ‘disruptee’ approach, whilst also looking to better understand the dynamic between the two.