Inspiring Women at Oxford Saïd

'What women want'

Inspiring Women at Oxford Saïd

An exploration of 100 years of marketing to women.

Brands across the UK are missing an opportunity to add up to $1bn to their brand value by failing to meaningfully reflect, represent and champion women in their marketing and advertising efforts.

In this interactive panel session, we will present the findings from a research study carried out by Kantar as part of the of the What Women Want? Initiative. You will hear from Kantar’s partners from What Women Want Steering Committee – Philippa Snare, EMEA CMO, Facebook and Justine Roberts, Founder and CEO, Mumsnet and Gransnet. Snare and Roberts will reflect on what it takes to drive change and how it effects their brands performance, and there will be a chance for the audience to ask questions. Guided tours of the exhibition will be available both before and after the presentation.

Schedule

  • 18:15 - Registration opens
  • 18:45 - Event starts
  • 20:00 - Drinks reception (closes at 21:00)
  • 21:00 - Close

The talk is open for anyone to attend, registration is essential so please use the register button to confirm your attendance.