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OXIRM - Oxford Retail Futures Conference 2019

Understanding the impact of emergent technologies on retail business models, processes and places

Traditional forms of retailing have been significantly affected by the growth of emergent and often disruptive digital technologies.

Background

The Oxford Institute of Retail Management, Saïd Business School, is holding its annual Oxford Retail Futures Conference in Oxford on 10 December 2019, supported by the ESRC’s Consumer Data Research Centre (CDRC).

This year’s topic is ‘Understanding the impact of emergent technologies on retail business models, processes and places’.

Traditional forms of retailing have been significantly affected by the growth of emergent and often disruptive digital technologies. The rhetoric suggests apocalyptic impacts on existing forms of retailing as well as higher costs arising from integration and transformation strategies. The reality suggests that the benefits of emergent technologies may be more nuanced and contested than previously anticipated. Similarly, the amount and characteristics of data generated by internet users, mobile devices and sensors and organisational and integrative IT systems continues to provide both challenges as well as opportunities for retail firms.

The task continues to comprise the extent to which emergent technologies and big data-driven analysis can genuinely deliver benefits and outcomes, which carry real business value, including how such technologies can improve business performance and competitiveness.

The call for papers is now closed. 

Registration is normally by invitation only, other than for those who have already successfully submitted papers.

Contact details

For enquiries, conference logistics and further information please contact OXIRMEnquiries@sbs.ox.ac.uk