Jonathan Reynolds

Leadership in a new retail landscape

Leadership in extraordinary times

The pandemic has radically changed shopping behaviour. Will the retail sector bounce back?

The pandemic has radically changed both consumer behaviour and the entire retailing sector: this is important because of retailing’s role both as a major economic actor and employer, as well as the close proximity of retailing to citizens and their everyday lives and personal safety. 
Short-term impacts have ranged from closure of non-essential businesses to hyper demand and stockpiling behaviours which have significantly challenged the just-in-time supply chains of food retailers. But longer term, how should retail leaders address the profound financial, structural, and spatial consequences of adapting to a post-Covid-19 society?