Leadership in extraordinary times
The advertising industry is in the midst of wide-ranging disruption.
This was true before Covid-19 and will remain the case. This disruption is caused by factors such as rapid advances in technology, the increased availability and use of customer data, and calls for greater accountability and returns on advertising spending, among other things. Join Professor Andrew Stephen, L’Oréal Professor of Marketing, in a conversation about the future of the advertising industry with Steve Hatch, VP Northern Europe at Facebook, and Kate Scott-Dawkins, Senior Director of Thought Leadership and Innovation at Essence (a WPP agency).