Keep It Tame is an online campaign that aims to promote online safety and measure behaviour change in young people. It targets Australian teenagers, drawing attention to the consequences of thoughtless and hurtful use of social media and empowering them to act with respect online.
Unique to the campaign is the application of an innovative digital tracking methodology which – in conjunction with a cohort study that will survey and interview young people over time – will measure its impact on behaviour change.
This project is an initiative of the Young and Well CRC and is led by the University of South Australia in conjunction with the University of Western Sydney, Zuni and the Queensland University of Technology. Safe and Well Online builds upon the original Smart Online Safe Offline initiative developed by NAPCAN.