Wojciech Piotrowicz is an International Research Fellow at the Oxford Institute of Retail Management (OXIRM). Wojciech is an expert on supply chain management, information technology and performance measurement, including sustainability-related indicators.
Wojciech used to be a member of the Faculty of Management at the University of Oxford, where he worked on a major 18-month research project led by Richard Cuthbertson of OXIRM, on the evolution of multi-channel retailing. The project examined how emerging information technologies can be used to encourage shoppers back to the high street against the backdrop of increasing online sales, decreasing footfall in store and increasing costs. Instead of treating online and in-store purchases as two competing channels, the project explored how online solutions could be brought into stores to combine the advantages of both. Wojciech examined the ways in which the physical shopping experience could be enhanced by the benefits generated by emerging technology, such as self-service kiosks and mobile applications used in-store. Such a radical reconfiguring of retail presents challenges to retailers, who must simultaneously address back office support and supply-chain issues to service these innovations and exploit the opportunities of developing technology.
Wojciech has considerable experience of large international research projects within both the public and private sectors. He was a key researcher in the European Commission’s Sixth Framework, BestLog, logistics project, where he examined sustainable best practices in the supply chain. The findings competed within BestLog are used by the European Logistics Association and help to inform the EU’s transport policy.
Before joining Saïd Business School in 2006, Wojciech was a research fellow at the University of Kent, working on electronic procurement performance in the aerospace and defence company, BAE Systems. Prior to this, he worked as a project manager and researcher at the Maritime Institute in Gdańsk, the research institute of the Polish Ministry of Transport, Infrastructure and Maritime Economy, providing advice to Polish industry as the country prepared for membership of the European Single Market. He also taught at the University of Gdańsk in Poland for three years. Before beginning his career in research, Wojciech was a department manager for an IT company.
Wojciech received a Master degree in Economics from the University of Gdańsk in Poland, a doctorate in Management Studies from Brunel University and a Postgraduate Diploma in Learning and Teaching in Higher Education from the University of Oxford.
Areas of Expertise:
Wojciech's research combines academic rigour and independent thinking with a concern for the practical application for business and policy-makers. Alongside his research in the fields of information systems and supply chain, Wojciech’s research explores the wider links between operations, technology and the socio-economic context.
Wojciech was a Commended Award Winner at the Emerald Literati Network’s Awards for Excellence in 2012 for a recent paper ‘Performance measurement systems in supply chains: A framework for contextual analysis’ in the International Journal of Productivity and Performance Management. Another paper ‘Sustainability – a new dimension in information systems evaluation’ published by the Journal of Enterprise Information Management, received the Literati’s Outstanding Paper Award in 2010. Both papers were co-written with Richard Cuthbertson.
Supply chain and performance measurement
Wojciech’s research for the European Commission Sixth Research Framework, BestLog project, has led to the dissemination of best practice in supply chains, including practices related to IT, network design health & safety and intermodal transportation. His role was to define the best approach to assessing sustainable practices in supply chains. The practices are being disseminated by the platform run by the European Logistics Association (ELA), which has over 50,000 members across Europe.
Information technology in procurement (e-procurement) and retailing
Wojciech is interested in application of Information Technologies in organisations, both private and public sector. Piotrowicz conducted a study for the aerospace and defence company BAE Systems related to the electronic procurement performance and implementation. His doctoral research was also concerned with e-procurement and e-procurement evaluation.
Supply chain development in emerging markets
During his work in Poland for the Baltic Sea Information Motorways INTERREG IIIB project BASIM and other related projects, Wojciech helped to prepare Polish transportation companies and seaports for the transformation required for the country’s entry into the EU in 2004. Many of the project’s findings are still relevant today to emerging economies outside Europe. To continue his work on supply chain design in emerging and developing economies, Piotrowicz is co-operating with researchers internationally and editing a new book to capture and share international experiences.
Wojciech serves as an advisor to public sector institutions. He is a European Commission expert in the area of Information and Communication technologies, where he evaluates ICT projects related to green logistics and sustainable urban mobility for the Department for the Information Society. He is also reviewer for the British Engineering and Physical Sciences Research Council (EPSRC).
Previously he served as a member of the Strategic Advisory Board, Regional Operational Programme in Poland, where he was responsible for strategic evaluation of large IT/IS project in the public sector financed by the European Union, European Regional Development Fund (ERDF) in the areas of e-government, ICT infrastructure and information society. The projects covered topics such as IT in education, digitalisation of library resources, IT in health care and other public services, disaster management systems and GIS.
Wojciech is a reviewer for a number of academic publications, including International Journal of Information Technology and Management, Supply Chain Management: International Journal and the Journal of Strategic Information Systems.
He has also served as member of the academic board in number of academic conferences. Wojciech is Research Member of the Wolfson College, University of Oxford, where he also serves as the member of the Information Technology committee.
At the University of Oxford, Wojciech conducted tutorials in Technology and Operations Management, on undergraduate courses in Economics and Management, and Engineering, Economics and Management. He also supervised Strategic Consulting Project (MBA).
During his tutorials, Wojciech examines the role of technology and operations in organisations, as well as links between operations and the context in which they are located. Working in small groups of three or four students, he aims to stimulate critical and independent thinking as well as analytical skills. Additional activities, such as visits to a railway station and Oxford University’s Ashmolean Museum help students to understand practical applications of the management theory, as well as recognising the importance of technology and trade in development.
Wojciech also supervised project–placements, which are based on action learning principles. Students from the MSc course in Engineering, Economics and Management spend six months with consulting, IT or service organisations solving practical and theoretical problems while at the same time learning and contributing to the management theory.
Wojciech completed the Postgraduate Diploma in Learning and Teaching in Higher Education at the University of Oxford; and in 2011 was recognised as a Fellow of the Higher Education Academy.
Saïd Business School
University of Oxford
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