Lucy started her DPhil in Science and Technology Studies at the Institute for Science, Innovation and Society (InSIS), in 2009. Her area of expertise is Ethical Trading. She is a member of Christ Church College and her studies are supervised by Steve Woolgar.
Lucy has been awarded the ERSC and Hugh Pilkington Scholarships. She also received financial support from the Skoll Centre for Social Entrepreneurship, Oxford, in her first year of DPhil study.
In 2009 she passed her MSc in Management Research at Oxford with Distinction and was awarded the Dan Gowler prize. Her Master’s thesis explored and was titled: Configuring the ‘ethical’ consumer? An investigation into the contemporary discourses of ‘ethical’ production and ‘ethical’ consumption.
She graduated from St. Catherine’s College, Oxford in 2008 with a BA in Human Sciences.
Lucy’s research focuses on the use and currency of the term ‘ethical’ in the market, focusing on both ‘ethical’ consumption and ‘ethical’ production within a contemporary setting. Using ideas taken from science and technology studies, Lucy takes a reflexive and innovative approach to this seemingly ubiquitous yet ambiguous term to provide provocative new explanations for the discourses presented.
The title of Lucy’s thesis is: Ethical Discourses in Contemporary Markets. Does STS Mean 'Ethical' Business?The research explores the ethnography of three self-avowed ethical organisations to understand how they enact a multiple reality of doing and being ethical. The study will identify how are ‘ethical’ and how or if this understanding of being ethical filters within and outside the organisations.
Underpinning her research is the desire to explore this phenomena and pull apart what the currency of ethical had come to be, how it was enacted, and whether the ambiguity had led to a situation of multiple readings ( or multiple realities) of ethical.
She hopes her research will help organisations which have made significant changes to trading and products under the ethical remit, such as the Ethical Trading Initiative and Oxfam. Her aim is to try to prevent the ‘ethical trade’ phenomena being a mere fad or a bubble that bursts - which is a genuine possibility when a term is so widely and loosely used. Lucy would ideally like her research to lead to better certification and boundaries to be made around the use of the term by business.
Lucy’s other research interests include childhood obesity, healthcare and governance of healthcare, general social enterprise, social investing and general social impact. She has been involved in the early stages of neuro-marketing research and finds the research into mundane governance and markets particularly interesting.