Yasmine El-Mehairy

Yasmine is a seasoned entrepreneur, currently building her third venture; empowering muslim women financially. Her first venture, SuperMama, an online media company in the parenting space, was acquired in 2019 while serving over 6 million Arab mothers monthly.

Yasmine is a versatile professional with extensive experience across startups, SMEs, corporate, banks, and consulting. Yasmine is also engaged in academia; tutoring & guest-lecturing for MBA students at Saïd Business School. She is frequently invited as a public speaker, and panellist and is recognised internationally as a leader in entrepreneurship and innovation featured in international media like New York Times, BBC, CNN, and Forbes Middle East.

In her most recent roles, Yasmine led business and proposition design teams for financial services clients like Visa, HSBC and John Lewis at Deloitte Digital and has been instrumental in driving innovation strategy and fostering fintech collaborations at Citi Ventures.

Yasmine has world-class degrees from London Business School, the University of Westminster, and Ain Shams University. She holds certificates in Design Thinking from IDEO University and in Sustainable Finance from University of Cambridge.

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