Ximeng Fang

Postdoctoral Research Fellow

Oxford University Centre for Corporate Reputation
Saïd Business School
University of Oxford
Park End Street


Ximeng Fang is a Postdoctoral Research Fellow at the Oxford University Centre for Corporate Reputation. He is working with Stefania Innocenti, Departmental Research Lecturer at the Smith School of Enterprise and the Environment, and Alan Morrison, Professor of Law and Finance at Saïd Business School, on a project that evaluates the potential of edutainment and virtual reality for fostering pro-environmental behaviour.

Ximeng completed his PhD in Economics at the University of Bonn. His research interests lie in behavioural economics, environmental economics, and applied microeconomics; his methodological portfolio includes the design of randomized field experiments as well as the use of quasi-experimental methods and other microeconometric techniques. In some of his previous work, he has studied the role of non-monetary interventions in encouraging household energy and water conservation behaviour when implemented through smart metering and digital technology.

He holds a master’s degree in Economics from the University of Bonn and an undergraduate degree in Business Administration from the University of Mannheim. He was the main student representative of the BGSE for 2 years and has done volunteering work with disabled people and migrant children.


  • Ximeng Fang,
  • Timo Freyer,
  • Chui-Yee Ho,
  • Zihua Chen,
  • Lorenz Goette
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