A picture of William Fritz

William Fritz

Doctoral Candidate

  • william.fritz.dphil2017@said.oxford.edu

Saïd Business School
University of Oxford
Park End Street


Bill began his PhD in Marketing (CB) in 2017 under the supervision of Andrew Stephen and Rhonda Hadi.

Bill’s research focuses on consumer behaviour. Specifically, he explores consumer interactions with new and immersive technology. His studies are jointly funded by Green Templeton College and Saïd Business School.

Prior to starting his doctorate, Bill received his MS from Columbia University and worked as a Research Fellow at a start-up in New York City. Bill also received his BA (cum laude) from the Commonwealth Honors College at the University of Massachusetts Amherst and a Diploma of European Common Law from University College Cork.

During his doctorate, Bill has served as the DPhil cohort representative, assisted with Economics and Management undergraduate admissions, and served as a research assistant to multiple faculty members. He is a member of Green Templeton College and member of Pride@Saïd.


Bill teaches undergraduate marketing tutorials.