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Violetta Splitter

Associate Professor of Strategy

  • violetta.splitter@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Violetta Splitter is an Associate Professor of Strategy at Saïd Business School, University of Oxford and a Fellow of St Peter’s College, Oxford. Violetta joined the School in 2024.

She holds a PhD from the University of Zurich.

Expertise

  • Strategy
  • Open strategy
  • Strategy as practice
  • Practice theories

Research

Violetta’s research currently focuses on two main areas:

  1. Open strategy
  2. Organising as practice

Her open strategy research concerns the effects of widened participation in strategy making, mainly frontline employees, on organisational power relations and on more traditional forms of strategy development. Her research into organising as practice deals with advancing current understandings of organisational phenomena through the lens of practice theories.

Engagement

Violetta has served as an expert adviser on designing Open Strategy processes for internationally operating organisations, such as Zurich Insurance, AXA, and Roche. She has authored articles on this topic in the public media, such as a joint publication with the CEO of AXA UK & Ireland.

Teaching

Violetta teaches strategy and strategic management to undergraduates as well as on MBA and EMBA programmes. Violetta aims for an interactive style in her teaching to promote and practice strategic conversations as a vital skill for members of all levels within organisations and their stakeholders.

Publications

Moving from the business case towards an equity-based approach: Theorizing diversity and inclusion in Open Strategy

  • Journal article
  • Organization Theory
  • Theresa Langenmayr,
  • Violetta Splitter,
  • Janne Tienari,
  • Mikko Vesa

What makes activities strategic: towards a new framework for strategy-as-practice research

  • Journal article
  • Strategic Management Journal
  • Violetta Splitter,
  • David Seidl,
  • Shenghui Ma

Getting heard? How employees learn to gain senior management attention in inclusive strategy processes

  • Journal article
  • Strategic Management Journal
  • Violetta Splitter,
  • David Seidl,
  • Richard Whittington
Strategy

Interdiscursive struggles: Managing the co-existence of the conventional and open strategy discourse

  • Journal article
  • Strategic Management Journal
  • Theresa Langenmayr,
  • David Seidl,
  • Violetta Splitter

Openness as organizing principle: domains, dimensions, designs and dynamics – introduction to the special issue

  • Journal article
  • Organization Studies
  • Violetta Splitter,
  • Leonhard Dobusch,
  • Georg Krogh,
  • Richard Whittington,
  • Peter Walgenbach
Strategy
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