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Trudi Lang

Senior Fellow in Management Practice


Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

As a practice faculty, Trudi works with executives to support them in the achievement of their strategic objectives, and is the Director of the Oxford Collaborative Strategy Lab.

Her research, executive education and consulting focuses on strategy formulation, providing leaders with the frameworks, processes and space to discover a new way.

Prior to joining the School, Trudi was previously Director and Head of Strategic Foresight at the World Economic Forum convening global initiatives with members and stakeholders to explore the future of industries, countries and emerging issues. She also served as Consultant for Strategic Foresight at the OECD working with the leaders of a member country to develop their national strategy. 

In addition to holding a PhD (DPhil, Management Studies), Trudi has an MSc degree in Management Research from the University of Oxford, graduating with Distinction and winning the Templeton College Nautilus Award for Outstanding Academic Achievement. She also holds an MBA (Executive) (Distinction) from Curtin University, Australia, and an MA (Political Science) from the University of Hawaii, USA.

She is a member of the Strategic Management Society and the Academy of Management.

Research

Trudi’s research focuses on strategy formulation by organisations in the context of dynamic environments.

Areas of expertise in the formulation of strategy include:

  • Scenarios and strategic reframing

  • Interplay between organisational identity and strategy

  • Collaborative strategy, including building new social capital

  • Deep uncertainty and time

Teaching

Trudi is a core member of the School's Executive Education faculty.

She is co-director of the online Oxford Executive Strategy Programme, core faculty of the Oxford Scenarios Programme, and director of the new custom Oxford Collaborative Strategy Lab.  These programmes are highly experiential, providing leaders with new ways of seeing and acting for thriving in an interconnected and disruptive world. 

Trudi also leads other customised executive programmes for organisations delivered in Oxford and around the world.

Publications

  • Trudi Lang,
  • Richard Whittington
Strategy
Professional Service Firms
  • Trudi Lang
Professional Service Firms
Strategy

Scenario planning – a strategic approach for engaging the future(opens in new window)

  • Journal article
  • European Court of Auditors Journal
  • Rafael Ramirez,
  • Trudi Lang
Strategy
Professional Service Firms
  • Trudi Lang,
  • Rafael Ramirez
Strategy
Professional Service Firms
See more publications

Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

View articles by Trudi.

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