Trudi Lang

Senior Fellow in Management Practice

Saïd Business School
University of Oxford
Park End Street


As a practice faculty, Trudi works with executives to support them in the achievement of their strategic objectives.

Her research, executive education and consulting focuses on strategy formulation, providing leaders with the frameworks, processes and space to discover a new way.

Prior to joining the School, Trudi was previously Director and Head of Strategic Foresight at the World Economic Forum convening global initiatives with members and stakeholders to explore the future of industries, countries and emerging issues. She also served as Consultant for Strategic Foresight at the OECD working with the leaders of a member country to develop their national strategy. 

In addition to holding a PhD (DPhil, Management Studies), Trudi has an MSc degree in Management Research from the University of Oxford, graduating with Distinction and winning the Templeton College Nautilus Award for Outstanding Academic Achievement. She also holds an MBA (Executive) (Distinction) from Curtin University, Australia, and an MA (Political Science) from the University of Hawaii, USA.

She is a member of the Strategic Management Society and the Academy of Management.


Trudi's research focuses on new frameworks, processes and aspects of psychological mindedness to help leaders discover and implement new ways forward.

Areas of expertise in the formulation of strategy include:

  • Strategic reframing with scenarios
  • The interaction of organisational identity and strategic management
  • Building new social capital in strategy
  • Introducing new strategic practices


Seven sure-fire ways to do scenario planning badly: a guide to poor practice

  • Journal article
  • Long Range Planning
  • Rafael Ramirez,
  • Trudi Lang,
  • Gayle Peterson
Professional Service Firms

Building new social capital with scenario planning(opens in new window)

  • Journal article
  • Technological Forecasting and Social Change
  • Trudi Lang,
  • Rafael Ramirez
Professional Service Firms

Reflecting on scenario practice: The contribution of a soft systems perspective(opens in new window)

  • Chapter
  • Business Planning for Turbulent Times: New Methods for Applying Scenarios
  • T Lang
Professional Service Firms

Getting the most from publicly available scenarios: 5 ways to avoid costly mistakes

  • Journal article
  • California Management Review
  • Trudi Lang,
  • Rafael Ramirez
Professional Service Firms
See more publications


Trudi is a core member of the School's Executive Education faculty.

She is co-director of the Oxford Advanced Management and Leadership Programme and the online Oxford Executive Strategy Programme. Trudi is also a lead contributor to the Oxford Scenarios Programme. These programmes are highly experiential, providing leaders with new ways of seeing and acting for thriving in an interconnected and disruptive world. 

Trudi also leads customised executive programmes for organisations delivered in Oxford and around the world.