
Trudi Lang
Senior Fellow in Management Practice
- trudi.lang@sbs.ox.ac.uk
Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP
Profile
As a practice faculty, Trudi works with executives to support them in the achievement of their strategic objectives.
Her research, executive education and consulting focuses on strategising in dynamic environments.
Prior to joining the School, Trudi was Director and Head of Strategic Foresight at the World Economic Forum convening global initiatives with members and stakeholders to explore the future of industries, countries and emerging issues. She also served as Consultant for Strategic Foresight at the OECD working with the leaders of a member country to develop their national strategy.
In addition to holding a PhD (DPhil, Management Studies) from the University of Oxford, Trudi has an MSc degree in Management Research from Oxford, graduating with Distinction and winning the Templeton College Nautilus Award for Outstanding Academic Achievement. She also holds an MBA (Executive) (Distinction) from Curtin University, Australia, and an MA (Political Science) from the University of Hawaii, USA.
She is a member of the Strategic Management Society and the Academy of Management.
Research
Trudi’s research focuses on strategy formulation and strategy processes in the context of dynamic environments.
Expertise:
- Scenarios and strategic reframing
- Interplay between organisational identity and strategy
- Collaborative strategy, including building new social capital in meta-organisations
- Deep uncertainty and time
Teaching
Trudi is a core member of the School's Executive Education faculty.
She is co-director of the online Oxford Executive Strategy Programme, core faculty of the Oxford Scenarios Programme, and director of the Oxford Collaborative Strategy Lab. These programmes are highly experiential, providing leaders with new ways of seeing and acting for thriving in an interconnected and disruptive world.
Trudi also leads other customised executive programmes for organisations delivered in Oxford and around the world.
Publications
Strategizing across organizations(opens in new window)
- Journal article
- MIT Sloan Management Review
The best strategies don’t just take a long view. They take a broad view(opens in new window)
- Journal article
- Harvard Business Review
Being and becoming: reconciling the temporal mismatch between organizational identity and strategy by providing identity with a future(opens in new window)
- Journal article
- Strategic Management Review
Kees van der Heijden, a personal reflection: Commentary on Rowland and Spaniol 2021(opens in new window)
- Journal article
- Futures and Foresight Science
Scenario planning – a strategic approach for engaging the future(opens in new window)
- Journal article
- European Court of Auditors Journal