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Trudi Lang

Senior Fellow in Management Practice

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

As a practice faculty, Trudi works with executives to support them in the achievement of their strategic objectives.

Her research, executive education and consulting focuses on strategising in dynamic environments.

Prior to joining the School, Trudi was Director and Head of Strategic Foresight at the World Economic Forum convening global initiatives with members and stakeholders to explore the future of industries, countries and emerging issues. She also served as Consultant for Strategic Foresight at the OECD working with the leaders of a member country to develop their national strategy. 

In addition to holding a PhD (DPhil, Management Studies) from the University of Oxford, Trudi has an MSc degree in Management Research from Oxford, graduating with Distinction and winning the Templeton College Nautilus Award for Outstanding Academic Achievement. She also holds an MBA (Executive) (Distinction) from Curtin University, Australia, and an MA (Political Science) from the University of Hawaii, USA.

She is a member of the Strategic Management Society and the Academy of Management.

Research

Trudi’s research focuses on strategy formulation and strategy processes in the context of dynamic environments.

Expertise:

  • Scenarios and strategic reframing
  • Interplay between organisational identity and strategy
  • Collaborative strategy, including building new social capital in meta-organisations
  • Deep uncertainty and time

Teaching

Trudi is a core member of the School's Executive Education faculty.

She is co-director of the online Oxford Executive Strategy Programme, core faculty of the Oxford Scenarios Programme, and director of the Oxford Collaborative Strategy Lab.  These programmes are highly experiential, providing leaders with new ways of seeing and acting for thriving in an interconnected and disruptive world. 

Trudi also leads other customised executive programmes for organisations delivered in Oxford and around the world.

Publications

How ghost scenarios haunt strategy execution

  • Journal article
  • MIT Sloan Management Review
  • Trudi Lang,
  • Rafael Ramirez
Strategy
Professional Service Firms

Strategizing across organizations

  • Journal article
  • MIT Sloan Management Review
  • Rafael Ramirez,
  • Trudi Lang,
  • Matthew Finch,
  • Gail Carson,
  • Dale Fisher
Professional Service Firms
Strategy

The best strategies don’t just take a long view. They take a broad view

  • Journal article
  • Harvard Business Review
  • Trudi Lang,
  • Richard Whittington
Strategy
Professional Service Firms

Being and becoming: reconciling the temporal mismatch between organizational identity and strategy by providing identity with a future

  • Journal article
  • Strategic Management Review
  • Trudi Lang
Professional Service Firms
Strategy

Kees van der Heijden, a personal reflection: Commentary on Rowland and Spaniol 2021

  • Journal article
  • Futures and Foresight Science
  • Trudi Lang
Professional Service Firms
Strategy
See more publications

Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

View articles by Trudi.

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