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Trudi Lang

Associate Professor in Management Practice

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Trudi Lang is Titular Associate Professor in Management Practice and Co-Director of the Oxford-Hyundai Motor Group Foresight Centre.

Prior to joining the School, Trudi served in positions such as Director of Strategic Foresight at the World Economic Forum and as Consultant for Strategic Foresight at the OECD.

Trudi holds a PhD (DPhil, Management Studies) from the University of Oxford and is a member of the Strategic Management Society and the Academy of Management.

Research

Trudi’s research focuses on strategic reframing and strategy development to help senior executives lead their organisations through turbulent contexts.

Her research is constituted of three inter-related themes:

  • scenarios and foresight, and how they inform strategy
  • the interplay of organisational identity and strategy
  • collaborative strategy, including building new social capital

Teaching

Trudi is a core member of the School's executive education faculty.

She is co-director of the online Oxford Executive Strategy Programme, core faculty of the Oxford Scenarios Programme, director of the Oxford Collaborative Strategy Lab and director of the Oxford Scenarios Facilitation Programme.

Trudi also leads other customised executive programmes for organisations delivered in Oxford and around the world.

Publications

Settling-in to the future: An organizational identity perspective

  • Chapter
  • Practices of Futurecasting
  • TRUDI LANG,
  • Gail Carson
Professional Service Firms
Strategy

How ghost scenarios haunt strategy execution

  • Journal article
  • MIT Sloan Management Review
  • Trudi Lang,
  • Rafael Ramirez
Strategy
Professional Service Firms

Strategizing across organizations

  • Journal article
  • MIT Sloan Management Review
  • Rafael Ramirez,
  • Trudi Lang,
  • Matthew Finch,
  • Gail Carson,
  • Dale Fisher
Professional Service Firms
Strategy

The best strategies don’t just take a long view. They take a broad view

  • Journal article
  • Harvard Business Review
  • Trudi Lang,
  • Richard Whittington
Strategy
Professional Service Firms

Being and becoming: reconciling the temporal mismatch between organizational identity and strategy by providing identity with a future

  • Journal article
  • Strategic Management Review
  • Trudi Lang
Professional Service Firms
Strategy
See more publications

Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

View articles by Trudi.

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