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Robert Hocking

Entrepreneurship Expert


Profile

Robert’s career working with brands and retail has included senior strategic roles at Ogilvy & Mather, Young & Rubicam and Fitch Worldwide. Today, he is a management consultant and writer specialising in marketing and content strategies for SMEs. 

Robert is a consultant and writer who specialises in brand and marketing strategy.

His career began in the late ‘80s in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s worked as Head of Strategy for Saatchi X UK; VP, Strategy for Ogilvy & Mather; as a Senior Vice President, Managing Director for Young & Rubicam; and as Chief Development Officer for Fitch Worldwide, one of the world’s foremost brand and retail design consultancies.  

Robert’s experience spans government, B to B and B to C categories for clients including Cisco, Alcatel, Microsoft, IBM, Lenovo, Motorola, Unilever, Kraft, Diageo, Bacardi, Avon, Nokia, Dell, and Philips across countries that include Canada, the US, the UK, Germany, Russia, Switzerland, Nigeria, India, the UAE, Argentina and China.

In addition to his work as a consultant, Robert has written for Design: Retail Magazine and The Robin Report in the US, The Huffington Post in the UK, and in 2019 he co-published a book titled, ‘The Store (What Is It Good For?) And the Future of Retail Experience.’ He has also guest lectured at the University of Edinburgh, Leeds University, Delft University of Technology, University College London, and the London School of Economics. 

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