Keith Ruddle

Keith Ruddle

Associate Fellow

Saïd Business School 
University of Oxford 
Executive Education Centre 
Egrove Park 
OX1 5NY 


Keith Ruddle teaches, advises and works with top management teams from private and public sector organisations on the leadership of strategic and organisation change.

Over the past 25 years, Keith has taught on many of the School’s open programmes, including the Oxford Strategic Leadership Programme and with custom clients including Royal Mail, Aviva, the UK Cabinet Office Major Projects Leadership Academy, BAE Systems, BMW, O2, Centrica, Accenture, Deloitte, EY, Bank of China, the Malaysian Razak School of Government and the NHS.

As an external adviser, Keith was, in 2000, seconded for six months to the Strategy Unit within the UK Cabinet Office. He chaired the Prime Minister’s conference on public service reform in 2006. He is an associate at the Institute for Government, which works on briefings and development for senior politicians.

He has also worked with senior teams in UK Government, including the Department of the Environment, the Cabinet Office, Her Majesty’s Revenue and Customs, the Department of Health and the NHS.

Keith is a non-executive director of Packt Publishing Ltd, an online publisher for software developers.

Earlier in this career, Keith spent 24 years in industry, firstly with British Aerospace and then as a senior partner with Andersen Consulting (now Accenture).

Keith has an MA in Engineering and Management from Cambridge University, an MBA from Harvard Business School and a DPhil in Management Studies from Oxford University. He is an Emeritus Fellow of Green Templeton College.



Keith’s interests include leadership of transformational change, strategic renewal, large-scale change, collaborative/complex change, and public sector reform.

His doctoral research at Oxford included studies of multi-year journeys of top teams leading organisational transformation with different ‘navigational styles’.

Keith has worked on a number of major collaborative research programmes, including a UK Cabinet Office study into new approaches to complex and adaptive leadership in public service transformation; a multi-year European study with Oxford colleagues on strategic renewal and innovation, co-produced between academic and practitioner researchers; and an ethnographic study of chief executives of NHS trusts in action.   



Keith teaches on a number of programmes:

Executive Education open programmes:

Executive Education custom programmes:

  • Company-specific courses focusing on the leadership of strategic change
  • Tutoring on boardroom and strategic change issues