Postdoctoral Career Development Fellow in Marketing
Saïd Business School
University of Oxford
Park End Street
Prior to taking up her current role, Gillian was previously the Eni Research Fellow at the Oxford University Centre for Corporate Reputation.
Her postdoctoral research focuses on social strategy and influencer engagement, digital branding, and online reputation formation and management. She is the recipient of a Marketing Science Institute research grant and sits on the editorial board for the Journal of Professional Communication.
Gillian’s research has been published in The Guardian, The Telegraph, The Times and Newsweek.
She holds a PhD in Sociology from the University of Cambridge, a Master of Arts from Georgetown University, and a Bachelor of Arts (Honours) from McMaster University in Hamilton, Canada. She previously worked as a publicist at a global media relations firm in Toronto.
View Gillian's CV.
Driving brand engagement through online social influencers: an empirical investigation of sponsored blogging campaigns(opens in new window)
- Journal article
- Journal of Marketing
The Impact of C4 Privatisation on UK Independent Production
- What Price Channel 4?
Gillian teaches the MBA elective, Branding in a Digital Marketplace, and the core marketing course on the BA Economics and Management programme.
She is also a Lecturer in Management at St Hugh’s College, Oxford.
Gillian has taught various marketing and communication topics, including Media and Communication, Branding, and Strategic Marketing to audiences ranging from undergraduate students to executives. Previously, she was a Teaching Fellow at the London School of Economics and Political Science's Department of Media and Communications and an Adjunct Professor at Georgetown University.
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