Ewan Macdonald
Chester Zoo Conservation Fellow
- ewan.macdonald@sbs.ox.ac.uk
Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP
Profile
Dr Ewan Macdonald’s research focuses on the application of marketing approaches to the field of wildlife conservation.
Ewan is a conservation biologist with broad, interdisciplinary interests that range from spatial conservation prioritisation for the Sunda clouded leopard in Borneo, through conservation ethics to the impact of socio-political and economic factors on the likelihood of conservation success.
Ewan has a long held an interest in how people relate to conservation issues and during his DPhil, he developed a strong interest in the psychology of behaviour change and its application to conservation.
Ewan's desire to learn from existing experts in the field of marketing led him to develop collaborations first with a commercial market research firm (Touchstone Partners), and more recently with the Future of Marketing Initiative at Oxford University’s Saïd Business School, where he is now based as a Chester Zoo Conservation Fellow in Conservation Marketing.