Ewan Macdonald

Ewan Macdonald

Chester Zoo Conservation Fellow

  • ewan.macdonald@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Dr Ewan Macdonald’s research focuses on the application of marketing approaches to the field of wildlife conservation.

Ewan is a conservation biologist with broad, interdisciplinary interests that range from spatial conservation prioritisation for the Sunda clouded leopard in Borneo, through conservation ethics to the impact of socio-political and economic factors on the likelihood of conservation success. 

Ewan has a long held an interest in how people relate to conservation issues and during his DPhil, he developed a strong interest in the psychology of behaviour change and its application to conservation.

Ewan's desire to learn from existing experts in the field of marketing led him to develop collaborations first with a commercial market research firm (Touchstone Partners), and more recently with the Future of Marketing Initiative at Oxford University’s Saïd Business School, where he is now based as a Chester Zoo Conservation Fellow in Conservation Marketing.

Publications

Integrating Sunda clouded leopard (Neofelis diardi) conservation into development and restoration planning in Sabah (Borneo)

  • Journal article
  • Biological Conservation
  • Ż Kaszta,
  • SA Cushman,
  • AJ Hearn,
  • D Burnham,
  • EA Macdonald,
  • B Goossens,
  • SKSS Nathan,
  • DW Macdonald

Conservation geopolitics

  • Journal article
  • Conservation Biology
  • Timothy Hodgetts,
  • Dawn Burnham,
  • Amy Dickman,
  • Ewan A Macdonald,
  • David W Macdonald

Simulating impacts of rapid forest loss on population size, connectivity and genetic diversity of Sunda clouded leopards (Neofelis diardi) in Borneo

  • Journal article
  • PLoS One
  • Ewan A Macdonald,
  • Samuel A Cushman,
  • Erin L Landguth,
  • Andrew J Hearn,
  • Yadvinder Malhi,
  • David W Macdonald

Multi-scale habitat selection modeling identifies threats and conservation opportunities for the Sunda clouded leopard (Neofelis diardi)

  • Journal article
  • Biological Conservation
  • David W Macdonald,
  • HM Bothwell,
  • Andrew J Hearn,
  • S Cheyne,
  • Iding Haidir,
  • LTB Hunter,
  • Zaneta M Kaszta,
  • M Linkie,
  • Ewan A Macdonald,
  • J Ross,
  • S Cushman

Improving the role of global conservation treaties in addressing contemporary threats to lions

  • Journal article
  • Biodiversity and Conservation
  • Timothy Hodgetts,
  • M Lewis,
  • Hans Bauer,
  • Dawn Burnham,
  • Amelia Dickman,
  • Ewan Macdonald,
  • David Macdonald,
  • A Trouwborst
See more publications