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Ewan Macdonald

Postdoctoral research fellow in Marketing

  • ewan.macdonald@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Dr Ewan Macdonald’s research focuses on the application of marketing approaches to the field of wildlife conservation.

Ewan is a conservation biologist with broad, interdisciplinary interests that range from spatial conservation prioritisation for the Sunda clouded leopard in Borneo, through conservation ethics to the impact of socio-political and economic factors on the likelihood of conservation success. 

Ewan has a long held an interest in how people relate to conservation issues and during his DPhil, he developed a strong interest in the psychology of behaviour change and its application to conservation.

Ewan's desire to learn from existing experts in the field of marketing led him to develop collaborations first with a commercial market research firm (Touchstone Partners), and more recently with the Future of Marketing Initiative at Oxford University’s Saïd Business School, where he is now based as a Chester Zoo Conservation Fellow in Conservation Marketing.

Publications

Social referents and normative standards affect perceptions of livestock management behaviors

  • Journal article
  • Human Dimensions of Wildlife
  • Laura Perry,
  • Ewan Macdonald,
  • Tom Moorhouse,
  • Paul Johnson,
  • Andrew Loveridge,
  • David Macdonald

Human dimensions of bat conservation – 10 recommendations to improve and diversify studies of human-bat interactions

  • Journal article
  • Biological Conservation
  • Tm Straka,
  • J Coleman,
  • Ewan Macdonald,
  • T Kingston

Ethics for AI in Business

  • Journal article
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

A minimally nonanthropocentric economics: what is it, is it necessary, and can it avert the biodiversity crisis?

  • Journal article
  • Bioscience
  • John A Vucetich,
  • Richard Damania,
  • Sam A Cushman,
  • Ewan Macdonald,
  • Dawn Burnham,
  • Thomas Offer-Westort,
  • Jeremy T Bruskotter,
  • Adam Feltz,
  • Lily Van Eeden,
  • David W Macdonald

How scholars prioritize the competing values of conservation and sustainability

  • Journal article
  • Biological Conservation
  • Ja Vucetich,
  • Jt Bruskotter,
  • Lm van Eeden,
  • Ewan Macdonald
See more publications