David Radford

David Radford

Associate Fellow

Saïd Business School
University of Oxford
Park End Street


David has over 25 years of director-level experience in marketing.  

With particular specialism in strategic brand development, he has led transformational programmes across a range of organisations, including Barclays, Labatt Brewing, LV= and, most recently, as Chief Marketing Officer at Allianz in the UK. David is a strong advocate of a progressive approach to sports sponsorship in brand building.

David has fostered Allianz’s relationship with Saïd Business School as a founding member of the Future of Marketing Initiative and contributor to MBA programmes.

As Managing Director of consultancy The Marvellous Partnership, David now advises several organisations, notably on brand leadership and organisational cultural development.

David has a BSc (Econ) Hons from Cardiff University, and an MA in Marketing. He is a fellow of the Chartered Institute of Marketing and Royal Society of Arts. David is also a corporate ambassador for disaster-relief charity ShelterBox.