Cammy Crolic

Cammy Crolic

Associate Professor of Marketing


  • cammy.crolic@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Cammy Crolic's research focus is consumer behaviour.

Her research explores factors affecting and the processes underlying the consumption experience. Cammy's research on hedonic and experiential consumption explores how to increase the enjoyment of repeated consumption experiences (ie food, music, art consumption) through increasing sensitisation or delaying hedonic decline. She is also interested in how learning, specifically how accumulating types of knowledge of the consumption experience (ie breadth and depth), influences the enjoyment and preferences for consumption experiences. Her work has implications for consumer health and wellbeing and consequences for both the food industry and public policy makers. Cammy’s research has been published in the Journal of Consumer Research, the Journal of Marketing, the Journal of Experimental Social Psychology.

Cammy is the recipient of the John A. Howard AMA Doctoral Dissertation Award (2016) and the Nancy R Hess Marketing Excellence Award (2011). She has been awarded the John Fell Fund Award and Butterworth Fellowship Grant. She reviews for several top journals in the field and has given invited talks in Europe, Asia, North America, and the Middle East.

Cammy earned an MBA and PhD and completed her undergraduate studies in psychology and marketing at the University of Florida. Prior to receiving her MBA, she worked for several years as a retail manager for Target Corporation, where she spearheaded a project to improve sales and reduce shrink in the food service department, and then for an IT consulting company where she organised an initiative to create better marketing materials to increase sales force efficiency and profit margin for semi-customisable technology solutions. At Oxford, she is a fellow of Green Templeton College.

Read Cammy's CV.

Publications

  • Joshua Clarkson,
  • RG Dugan,
  • Cammy Crolic
Marketing

The influence of product aesthetics on consumer inference making(opens in new window)

  • Journal article
  • Journal of the Association for Consumer Research
  • Cammy Crolic,
  • Y Zheng,
  • J Hoegg,
  • JW Alba
Marketing

Hedonic Escalation: When Food Just Tastes Better and Better(opens in new window)

  • Journal article
  • Journal of Consumer Research
  • C Crolic,
  • C Janiszewski
Marketing

Blame the bot: anthropomorphism and anger in customer-chatbot interactions

  • Journal article
  • Journal of Marketing
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing
See more publications

Teaching

Cammy has taught Marketing Management and Marketing at undergraduate, MBA, and executive level.

At Saïd Business School, Cammy teaches the core marketing course on the undergraduate, MBA, and Executive MBA programmes. She also teaches an MBA elective called the Business of Arts, Culture, and Entertainment and tutors undergraduates.

 

Social media

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