Associate Professor of Marketing
Saïd Business School
University of Oxford
Park End Street
Dr. Cammy Crolic's research focus is consumer behaviour.
Her research explores factors affecting and the processes underlying the consumption experience. Cammy's research on experiential consumption explores how learning and memory increase the hedonic enjoyment of repeated consumption experiences (ie food consumption), how experiential learning influences the enjoyment of current consumption experiences, and how minority opinions influence experts’ subjective judgements in consumption domains such as art, music, and food. Her work has implications for consumer health and wellbeing and consequences for both the food industry and public policy makers. Cammy’s research has been published in the Journal of Consumer Research.
Cammy is the recipient of the John A. Howard AMA Doctoral Dissertation Award (2016) and the Nancy R. Hess Marketing Excellence Award (2011). She has been awarded the John Fell Fund Award and Butterworth Fellowship Grant. She has served as a reviewer for Marketing Letters, the Journal of Marketing Management, and the British Food Journal. Cammy has given invited talks in Europe, Asia, North America, and the Middle East.
Cammy earned an MBA and PhD and completed her undergraduate studies in psychology and marketing at the University of Florida. Prior to receiving her MBA, she worked for several years as a retail manager for Target Corporation, where she spearheaded a project to improve sales and reduce shrink in the food service department, and then for an IT consulting company where she organised an initiative to create better marketing materials to increase sales force efficiency and profit margin for semi-customisable technology solutions. At Oxford, she is a fellow of Green Templeton College.
Read Cammy's research paper Hedonic Escalation: When Food Just Tastes Better and Better.
Cammy has taught Marketing Management and Marketing at undergraduate, MBA, and executive level.
At Saïd Business School, Cammy teaches the core marketing course on the MBA and EMBA programmes. She also teaches undergraduate tutorials for the marketing course.