Basil Towers

Basil Towers

Associate Fellow


Oxford University Centre for Corporate Reputation
Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Basil Towers works with the Centre for Corporate Reputation and Executive Education on research and teaching programmes, such as the Corporate Affairs Academy, which he helped to establish.

Basil is Senior Managing Director at the strategic consultancy Teneo Blue Rubicon. There, he leads both research and intellectual property development focused on how corporations organise to manage reputation for value and how Corporate Affairs becomes high performing.

Basil founded Hesleden Partners in 2005 to help companies build strategic, operational and organisational approaches to reputation as a source of value, and to help corporate affairs to become the high performing function that enables this. It was acquired by Blue Rubicon in 2014. Blue Rubicon became Teneo Blue Rubicon in 2016. 

The research programme sits at the heart of the Teneo Blue Rubicon Institute, an international centre of excellence for research, thinking and strategic consulting. Its core principles are that reputation is a one of the determinants of strategic and operational success, and the outcome of organisational ambition, decisions, actions, performance and behaviour. The programme is undertaken in Europe, the US, the Middle East and Asia amongst multi-national corporations. The research informs the development of proprietary models, tools and benchmarks.

Basil began his career at Burson Marsteller before moving to Shandwick (now Weber Shandwick), where he ultimately became Managing Director of Shandwick Communications and a Director of Shandwick UK, the holding company for 14 public relations consultancies. He established Christow Consultants, a corporate communications consultancy, in 1989. Christow subsequently developed a significant bank of reputation data and knowledge shared through research papers and the publication Corporate Affairs. Basil is a graduate of Exeter University, a Fellow of both the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association. He is an Honorary Fellow of Glyndwr University, Wrexham where he was a Governor for six years.