Anne Headon

Entrepreneurship Expert


Anne Headon has extensive experience in strategy, marketing and market research which she uses to help drive growth in entrepreneurial businesses.  In her work, she places special emphasis on purpose-led leadership, customer centricity and a collaborative approach.

Anne started her career with McKinsey and held senior marketing positions for P&G in Switzerland and L’Oréal in the UK. Anne became an entrepreneur in her late thirties as she co-founded a marketing agency based in Switzerland, Crescendo Marketing. The company focuses on helping its clients to use innovation and a customer-centric strategy to drive business growth. Clients included Nestlé and Logitech.  

In the last five years, Anne has focused on supporting entrepreneurship and intrapreneurship. She is a tutor for the MBA Entrepreneurship Project at Saïd Business School, University of Oxford and a Growth Expert for the Goldman Sachs 10,000 Small Businesses scale-up Programme. She is also the Director of the Creativity Hub of Lausanne University.

Alongside her collaboration with universities in the UK and Switzerland, Anne is also Chairman and Board Member of several high growth privately owned companies active in the field of corporate catering, human resources and precision tooling. She is also member of the International Board of Trustees of an Emergency Relief NGO.

Anne holds an MBA from INSEAD and a Master of Science in Economics from HEC Lausanne.

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