A recently co-authored article based on Shell’s strategic innovation has been published in http://www.sciencedirect.com/science/journal/00246301
At the 2011 Meeting of the Academy of the Academy of Management in San Antonio, Texas, Sunyoung Lee presented “Transfer is tricky: Taking social practice from headquarters to subsidiaries”, co-authored with Mike Barnett, Donal Crilly (LBS), and Don Siegel (SUNY-Albany), as part of a symposium entitled, “Corporate sustainability in emerging economies.” The symposium was selected from amongst a group of several finalists for the 2011 Emerald Best International Symposium Award.
The trading of carbon credits burgeoned in the last 15 year, accompanied by efforts to develop market institutions and intermediaries along the emerging value chain for ‘carbon’. We examine the emerging global field of carbon markets between 1994 and 2010, linking infrastructure developments with evidence on keywords from public discourse and the changing constellation of institutional actors who inhabit this social world. We report findings based on a dataset coded from fifteen years of press articles and a series of original interviews with elite actors across the value chain. We make use of an innovative discourse-based method for analysis as well as standard tools for qualitative content coding. We identify four distinct periods in these early years of carbon markets, marked by the entry of different kinds of institutional actors and by contests between field frames that emphasize the ‘economics’ of carbon and the ‘environmental’ aspects of carbon. We discuss these episodes and the field-level indicators in the context of theories of nascent markets, how markets form, and empirical approaches for studying contested activity fields.