2000 The Oxford Textbook of Marketing (editor and also author of two chapters) Oxford University Press.
2008 “The Brave New World of Business Marketing”, eds. S. Dopson and M. Earl, Mapping the Management Journey: Practice, Theory and Context, Oxford, OUP
2005 “Don’t All Firms Have Relationships?” In J. Egan and M. Harker (Eds.) "Relationship Marketing", London: Sage Publications [Reprint of 1998 paper in Journal of Business and Industrial Marketing.]
2004 “The ‘Market Form’ concept in B2B Markets” in (ed.) H. Hakansson, Rethinking Marketing, Wiley, pp.33-54.
2001 “L’economie des couts de transaction et la creation de valeur dans les relations interentreprises” (Transaction Cost Economics and Value Creation within Business to Business Relationships) in (ed.) P. Joffre, La theorie des couts de transaction, Vuibert: Paris
2000 Impersonalised Customization?” in Marketing: Concepts and Strategies (4th.Edition), Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C.
1998 “When is a Relationship a “Relationship”?” in Gemunden, H.G., Ritter, T. & A.Walter, Relationships and Networks in International Markets, Oxford: Elsevier Press Ltd., 53-64.
1996 “Vertical Quasi-Integration” in Firms, Organizations and Contracts, P.J. Buckley and Mitchie, (Eds.) Oxford University Press. [Reprint of 1972 paper in Journal of Industrial Economics.]
"The Legitimacy of Power in Business to Business Relationships", Marketing Theory, Vol. 10:2, 161-172
"The emotional dimension of organisational work when cultural sponsorship relationships are dissolved", Journal of Marketing Management, Vol. 26:7, pp. 612-634. (with A. Ryan).
"Equity within business to business relationships" Journal of Marketing Management, Vol. 25:5-6, pp. 451-59
"'Exit voice and loyalty' in business to business markets", IMP jurnal, vol.2, pp.2-12
"How the Features of Business Relationships Influence Their Endings" Journal of Business Market Management, vol. 1:3, pp. 231-247 (with J. Tähtinen and T. Mittilä).
"Method Issues in the Measurement of Relational Norms" Journal of Business Research, Vol.60:5, pp.556-565 (with B. Ivens).
"Business customers' behaviour – a challenge for the relationship marketing concept?" Journal of Business Market Management, Vol.1:1, pp.41-57.
"Measuring relational norms: some methodological issues" European Journal of Marketing Vol. 40:3/4, pp.352-366 (with B. Ivens).
"The boundaries of the firm – a question of interpretation?" Industry and Innovation, Vol.13:2, pp.135-150.
"Capabilities as Marketable Assets: a proposal for a functional categorization" Industrial Marketing Management (with R. Ramirez) Industrial Marketing Management, Vol. 35:8, pp. 1027-1031
"Self-interest and not benign power – a comment on Hingley's ‘Power to all our Friends' " Industrial Marketing Management, Vol.34:8, pp.859-862.
"Analyzing Exchanges through the use of Value Equations" Journal of Business and Industrial Marketing, 19:4, 250-257.
"Two insidious attacks on brand equity in B2B markets" Journal of Business-to Business Marketing, 11:4, 23-41.
"Relational Exchange Norms in Marketing: A Critical Review of Macneil's Contribution." Marketing Theory (with B. Ivens) 4:3, 239-263.
"Interpretations of Fairness in Dissolution of Complex Relationships" Journal of Marketing Management (with E. Tuusjärvi) 20:9, 959-977.
"Is it commercially irresponsible to trust?" Journal of Business Ethics. 45:3, 183-193.
"B2B ‘relationships' - a social creation of reality?" Marketing Theory. 3:1, pp. 79-95.
"Using value equations to analyse exchanges" Marketing Intelligence and Planning, 21:1, 16-22.
"Business to Business Exchanges: a rich descriptive apparatus derived from Macneil's and Menger's analyses" Journal of Management Studies. 39:4, 523-551.
"The Evolution of Generic Brands in Industrial Markets: The Challenges to owners of brand equity", Industrial Marketing Management, 31, pp. 385-92. (with J. Low).
"Don't all firms have relationships?" in: D. Ford (Ed.) Understanding Business Marketing and Purchasing. London: Thompson Learning, [Reprint of 1998 paper in Journal of Business and Industrial Marketing.]
"Norm developments in outsourcing relationships", Journal of Information Technology, 17:1, pp.33-42 (with T. Kern).
"Analyzing relationships using Macneil's and Menger's approach to exchanges" Journal of Relationship Marketing, 1:3/4, 95-111.
"Counterfeit software in Thailand: Controlling Supply in an Embedded System", Journal of Asian Business, 18:2, 1-18 (with A. Mandhachitara).
"Retailing in Bangkok: an intriguing example of agglomeration", International Journal of Retail and Distribution Management Vol. 29:10 (with Rujirutana Mandhachitara and Tasman Smith).
"Managing Business Relationships in Thailand" Journal of Asian Business, Vol.16:2, 71-85 (with I. Pannapachr).
1995 “Marketing and Non-profit Organizations” in The Marketing Book (3rd Edition) (ed.) M.Baker. Butterworth-Heineman.